Even before GDPR, Nestlé Germany faced tougher data rules than other Nestlé offices in Europe. Tina Beuchler, Nestlé Germany’s digital and media director, explains why, and how the company complies.  

Many retailers are still sending generic email newsletters to their entire list. Personalization can improve the customer experience — and drive higher revenue for these firms.  

Gmail’s automated email replies are often off-base. For example, one woman received a response from her mother, saying, “Cool, see you there.” But her mother doesn’t talk like a valley girl. 

Personalized email can keep travelers informed and engaged. Here are examples of the kinds of travel and hospitality emails that drive results. 

Detainees in an Australian immigrant detention center have been charged with running  business email compromise scam that netted more than $3 million in Australian currency. Authorities grabbed 16 mobile phones, SIM cards and electronic storage devices.  

Email newsletter work only if recipients open and read them. But they won’t if the content is boring or poorly written. Here are six ways to make sure readers remain engaged. 

Over half of U.S. retailers are struggling to comply with GDPR. Here are five tips for dealing with GDPR, starting with consent forms and notifications. 

Online personalization has been called the future of retail, but we’re not there yet. For one thing, brands have to avoid the creepiness factor. Ben Crudo, CEO of Diff, explains how to deal with that and other issues. 

One observer is tired of getting barraged with emails by apparel retailers. Here is Winona Dimeo-Ediger’s imaginary conversation with the Old Navy email list. 

Gmail will kill its Gmail Offline Chrome app later this year. As an alternative, elements in the recent redesign of Gmail will sync up to 90 days of emails and list them in the same interface.