Europe has entered a new era of data breach notification, thanks to GDPR. Some face class action lawsuits seeking compensation for data breach victims. 

Consumers can be intimidated — or bored — by financial services emails. Here are ways to engage them via email that can build relationships — and the brand. 

Candidates are sending a stream of urgent-sounding emails as the midterm elections approach. They warn that their campaigns will collapse without an immediate infusion of funds. 

Adobe Systems is negotiating to buy Marketo, the cloud-based marketing software company. The purchase would further position Adobe against Microsoft and Oracle. 

Social media will draw the biggest portion of the small business holiday ad spend, according to a new study by Marketing Land. The response for social media more than doubled that of email marketing.  Marketing Land surveyed 260 owners and managers of SMBs. 

A database containing 42 million email addresses and other data has been uploaded to a free, public hosting service. The data is probably intended for use in credential stuffing. 

Companies are over-reporting data breaches to comply with GDPR. The UK’s Information Commissioner’s Office is receiving 500 telephone reports per week, one third of which it deems unnecessary. 

Cold emails are no easier to send than cold calls are to make. But sometimes they’re necessary. Here are tips on how to do it, based on an informal survey of cold email recipients.  

Healthcare emails must adhere to HIPPA. Here is a guide on how to combine the right information, security software and platforms to send compliant emails. 

Web browser startup Brave has filed complaints against Google, alleging that it violates GDPR. Filed with the UK Information Commissioner’s Office and Ireland’s data commissioner, the complaints charge that Google’s online advertising systems funnel data to hundreds of companies without safeguards.