• Spectrum Says: We're Up And Running Again In Central Florida
    Spectrum says service has been restored following an outage caused by storms Sunday night. The internet failure affected consumers in central Florida. Some say they are still out. 
  • Why You Need A Branded Email Address
    Branded email addresses look more professional than signatures that simply say @gmail.com. In addition, they provide security and credibility. 
  • How Hackers Got Into British Airways
    RiskIQ reports that British Airways was attacked by a criminal hacking gang called Magecart. The group is known for web-based credit-card skimming, it says.   
  • The Exceptions To Email Consent In GDPR
    There is a myth that firms can’t email a person without consent under GDPR. There are several exceptions, including one that is especially important for B2B marketers: legitimate interest. 
  • Email Scam Artist Draws Five Years In Prison
    An alleged scam artist was sentenced to five years in federal prison for emailing businesses in an attempt to extract payments. Onyekachi Opara, of Lagos, Nigeria, was also ordered to pay $2.5 million in restitution to victims, although it is unlikely that sum will be paid. The case is on file in the U.S. District Court in Manhattan.  
  • British Airways Faces Group Action Lawsuit Over Breach
    UK lawyers are threatening British Airways with a £500 million group action lawsuit over the data breach it reported last week unless it agrees to settle. Payment card data was stolen on 380,000 transactions.  
  • Lexus Sees Email As An Involvement Device
    Lexus is using email to sell products and build its brand. Prospects who sign up have a chance to get free gifts, and are offered an email newsletter called Accelerate. 
  • Microsoft Account Guard Could Help Prevent Election Phishing
    Microsoft’s Account Guard is designed to prevent Russian phishing of U.S. election campaigns. It is similar to Google’s Advanced Protection Program, but only covers elections. Here is an analysis of how it works.  
  • Email Strategies And Tools For Online Retailers
    Email helps online retailers establish personal relationships with customers, through transactional emails, newsletters and marketing messages. Here is a guide on how to plan, create and send email campaigns. 
  • Some Harrods Customers Feel Excluded By Invite-Only Christmas Emails
    London store Harrods is under fire for its emails to higher-spending customers, inviting them to visit Santa Claus in his grotto for £20. Some consumers feel that the invitation-only promotion is a form of social exclusion. 
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