British Airways could face fines under GDPR for the data breach it reported last week. It depends on whether the airline had measures in place to forestall such an attack. 

Central Florida residents were hit by a Spectrum internet outage. Many customers lined up outside the Spectrum office. 

Email deliverability rates are up. But that doesn’t mean consumers are clicking through or converting. Here are tips for creating landing pages that enhance the customer experience and produce sales.

Tech-savvy millennials are most likely to fall for Business Email Compromisse scams, a study shows. Typically, the con artist spoofs emails from a supplier and asks the party to change bank account details.

Marketing automation can turn on you—for example, the “Dear [FIRST_NAME]” Autofill can fail. Here are six scenarios in which automation can fail email marketers. 

Salesforce had a strong quarter, and is on the way to achieving $23 billion in sales by 2022. The company is benefitting from growing demand for digitalization and cloud-based products. 

While still in the minority, 34% of British consumers trust companies to protect their data compared to 20% last year, according to a study by the Information Commissioner’s  Office. Governmental bodies are the most trusted, but only 15% feel social media platforms will protect their data. Yet that is up from 12% last year.  

Google has released a new G Suite beta alert system. Among other things, it reports spikes in phishing attempts based on reports by Gmail users. 

The solution for retailers trying to reach customers via email is predictive marketing — a process that relies on segmentation, machine learning and automated triggers. They can, for example, use it to send automated product replenishment alerts. 

Only 24% of sales emails are opened, a study shows. Here are five tips for sales reps who send cold emails to prospects.