• Why Real Capital Markets Upgraded Its Email Service
    Real Capital Markets has upgraded its email marketing service to include access across all devices. The objective is to connect buyers and sellers of commercial properties. Here’s why that link is important.
  • Bodybuilding.com Victimized By Phishing Email
    Bodybuilding.com has suffered a data breach, resulting from a phishing email received in July 2018. At least one employee fell for the email, and customer data may have been exposed. 
  • A Glossary Of Martech AI Lingo
    Confused by artificial intelligence and all the terminology surrounding it? Here is a guide to understanding Martech AI terminology.
  • Tactics For Overcoming The Abandoned Cart Syndrome
    Retailers dread abandoned carts. But there are ways to ensure that shoppers complete their transactions. Here are 12 tactics that can help you overcome the abandonment syndrome. 
  • APK Workarounds For Inbox For Gmail No Longer Work
    As expected, Inbox by Gmail is now officially dead, and workarounds using older APK versions are no longer effective—they now draw an “error” signal,. Android Police was first to notice the change.
  • Mailchimp Rolls Out An Original Podcast
    Marketing vendor Mailchimp has been scaling back its podcast buys for some time, but this week rolled out an original podcast of its own:. It’s an interview series called Going Through It, and is the first of several. 
  • Tips For Building Your Email Subscriber List
    The best way to grow an email list is organically. Here are six ways to achieve that, including having the proper automation tools, magnifying your offer and creating a special culture for subscribers.
  • How Travel Marketers Can Spruce Up Their Transactional Emails
    Travel industry emails tend to feature professional photos and irresistible deals. That’s on the front end. Once they have booked a trip, consumers often get a bad transactional email. Matt Harris, CEO of Dyspatch, explains why it doesn’t have to be that way. 
  • Outstanding B2B Emails, And How To Do What They Do
    Not many B2B companies stand out in their email marketing campaigns. But some companies do—among them, Asana and Uber. Here are examples of B2B emails that work. 
  • Vodafone Angers Customers By Cutting Auto-Forwarding for Vodafone Mail
    Telecom Vodafone is alienating consumers by switching off an auto-forwarding for Vodafone Mail. The company killed Vodafone Mail in 2017 because of spamming and delayed email issues, but promised users free forwarding for life.  
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