• Six Challenges That Frustrate Email Marketers
    U.S. consumers often check their emails — half of them check them 10 times a day. But email marketers are pulling open rates that fall short of their goals. Here are the top six challenges faced by email marketers, starting with the metrics they use. 
  • Former Lead Gmail Designer Has Come Up With A Gmail Fix
    Michael Leggett, who was the lead designer of Gmail from 2008 to 2012, has created a free Chrome extension called Simplify for making extraneous folders and functions in Gmail melt away. “It’s like Lucky Charms got spewed all over the screen,” he says.
  • Slack Fields New Integrations With Email
    Slack, recognizing that many customers use email, is offering a way for those consumers to participate in Slack discussions. Earlier, it announced the user could preview Microsoft Office files from within Slack.
  • Amazon Prime Members Get Email Touting PillPack
    Amazon, almost a year after acquiring PillPack for nearly $1 billion, is marketing the virtual pharmacy service to Amazon Prime members by email. The email links to a PillPack landing page advertising monthly home delivery services.
  • Six Challenges Facing Data-Driven Brands
    Buzzwords like nano-influencers and social commerce are fluff if firms don’t have a data-driven strategy to back them up. Jason Mestritis, senior manager of data science and analytics at Nordstrom, describes the six challenges facing data-driven brands. 
  • Former Bank Exec Sued For Allegedly Emailing Customers
    BOK Financial has sued a former executive who it claims sent an email to customers from his personal account alter leaving. Kelly Condon, now with Sunflower Bank, used customer email addresses in an action that amounts to theft of service, BOK Financial alleges.  
  • Why ROI Is Sliding For Marketing Promotions
    A new report shows that ROI is slipping for marketing promotions. Mike Menkes, SVP at Analytic Partners, explains why promotions are losing steam.  
  • Blueshift Raises $15 Million In Series B Funding
    Blueshift, a provider of a cross-channel marketing platform, has pulled $15 million in Series B funding. The round was led by SoftBank Ventures Asia, a fund devoted to AI startups. 
  • Bye Bye A/B Testing, Hello Bandit Testing
    Zillow Group moved away from AB testing so its marketing teams could conduct multiple, simultaneous UX personalization tests. The name of this new phenomenon? Multi-armed bandit testing.
  • The Split Between Brands And Consumers Over Email Frequency
    Alliance Data found in a survey that a majority of the consumers want more control over email frequency. But few marketers are providing it.  
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