Email is one of the best ways to distribute surveys, but the email has to grab the person’s attention -- not an easy task. Here are tips on how to get your survey opened and filled out. 

More emails are being sent with ad units, but the question persists: Do they hurt the brand? Brett Pinegar, COO of LiveIntent, explains that email recipients are open to advertising — when it’s relevant.

Many alarms were sounded about GDPR this time last year. But the law was not the monster many feared it would be — in fact, it may be helping brands. 

Email is a potent tool for moving leads through the buying process. Here are five lead nurturing campaigns that can increase customer interaction with your brand. 

Salesforce is launching a Datorama Marketplace to help developers create customized apps that employ the platform. And it is launching a contest to go with it. Salesforce acquired Datorama last year. 

Copper, a developer of CRM solutions for Google’s G Suite, has pulled in $15 million in a series C funding round. That brings it to over $68 million in total financing. Participants in the round included Norwest Venture Partners, True Ventures and GV (formerly Google Ventures).  

Consumers now expect their emails to be tailored. To achieve that, brands have to use first-party data like loyalty program information, along with location and name. Execs from Yes Marketing explain how. 

Travel sites are being targeted by cybercriminals seeking to take over accounts and steal loyalty points. Loyalty points from airline and hotel accounts are growing as dark web currency, alongside such cryptocurrencies as Bitcoin.  

Sportswear brand Champion, although already active in email and social channels, has retained BounceX to help it send relevant triggers and onsite personalization. Here is a case study on the effort. 

Algorithms can create off-brand messages, marketers fear. Here are ways to use templates and content modules to remain in control of the personalization process.