• How To Get Your Email Surveys Noticed
    Email is one of the best ways to distribute surveys, but the email has to grab the person’s attention -- not an easy task. Here are tips on how to get your survey opened and filled out. 
  • Ads In Emails Work Only When They're Relevant: Expert
    More emails are being sent with ad units, but the question persists: Do they hurt the brand? Brett Pinegar, COO of LiveIntent, explains that email recipients are open to advertising — when it’s relevant.
  • GDPR Is Not The Monster Firms Dreaded: Analysis
    Many alarms were sounded about GDPR this time last year. But the law was not the monster many feared it would be — in fact, it may be helping brands. 
  • Five Email Lead Nurturing Tactics
    Email is a potent tool for moving leads through the buying process. Here are five lead nurturing campaigns that can increase customer interaction with your brand. 
  • Salesforce Debuts Datorama Marketplace
    Salesforce is launching a Datorama Marketplace to help developers create customized apps that employ the platform. And it is launching a contest to go with it. Salesforce acquired Datorama last year. 
  • Copper, CRM Tool Developer For G Suite, Snares $15 Million in Funding
    Copper, a developer of CRM solutions for Google’s G Suite, has pulled in $15 million in a series C funding round. That brings it to over $68 million in total financing. Participants in the round included Norwest Venture Partners, True Ventures and GV (formerly Google Ventures).  
  • Using Customer Data To Boost Email Personalization
    Consumers now expect their emails to be tailored. To achieve that, brands have to use first-party data like loyalty program information, along with location and name. Execs from Yes Marketing explain how. 
  • Loyalty Points Growing As Currency On The Dark Web
    Travel sites are being targeted by cybercriminals seeking to take over accounts and steal loyalty points. Loyalty points from airline and hotel accounts are growing as dark web currency, alongside such cryptocurrencies as Bitcoin.  
  • Case Study: Champion Undertakes Digital Transformation
    Sportswear brand Champion, although already active in email and social channels, has retained BounceX to help it send relevant triggers and onsite personalization. Here is a case study on the effort. 
  • Don't Let Off-Kilter Algorithms Ruin Your Personalization
    Algorithms can create off-brand messages, marketers fear. Here are ways to use templates and content modules to remain in control of the personalization process. 
« Previous EntriesNext Entries »