A new phishing campaign designed to snare Microsoft Office 365 credentials uses Google search query redirects to evade detection. The attackers are able to hide the phishing page URL from secure email gateways. 

UK companies could find it difficult to show they are protecting data under GDPR in the absence of clear guidance from the Information Commissioner’s Office. The fines levied against British Airways and Marriott have put firms on notice, but input is still needed.  

Are you being challenged on your email usage or practices? Here are 10 email marketing stats that can help you make your case. 

A one-day fund-raising blast has raised round $1 million for the GOP. The emails, sent by President Trump’s reelection campaign and the Republican National Committee, played on the impeachment inquiry launched by Congress. One invited a donor to join the “Official Impeachment Defense Task Force.” 

Attracting subscribers is only half the battle in email marketing. The other half is retaining customers and keeping them engaged. Here are some tactics for improving your email response. 

Two in five financial customers rarely receive relevant messages from their providers, according to a study by Yes Marketing. Here are some ways to improve that number with more relevant email marketing. 

The much-anticipated dark mode option for Gmail is now being rolled out on Android and iOS. It changes the default white background to black. Facebook is also reportedly testing a dark mode. 

Spam messages count for a high volume of email traffic, and ISPs routinely block them. Here are some strategies to ensure that your email avoids the spam folder and makes it into the inbox. 

Are your bounce rates hovering above 2%? It’s time to clean your email list. Liviu Tanase, CEO of ZeroBounce, explains how to do this using an email validation system. Here are three things to keep in mind. 

A vacation home marketer was planning an email campaign. But had she gathered the necessary permissions? Email marketing has changed — brands can no longer load list upon list and ignore non-subscribers. Here’s why.