Law360
The Ninth Circuit has ruled that marketers can scrape data from public LinkedIn profiles without breaching the Computer Fraud and Abuse Act. Here’s a report on the decision.
Fast Company
Here are seven Gmail-enhancing automation tools that are useful and clever. And they’re all free. Did you know they’re available?
Adrants
Want to reach wealthy older consumers? Email is your best bet. This audience values personalized communications. Here are tips on how to make email work.
Bank Info Security
Phishing emails that say they’re from the IRS urge recipients to click on an attached document for their tax refund. Instead of a refund, they’re served the Amadey botnet, according to the security firm Cofense.
TechCrunch
The California Consumer Privacy Act (CCPA) takes effect on Jan. 1. And it has Silicon Valley shaking in its boots. Here’s why that’s good.
Cloud Security
Businesses have to contend not only with GDPR, but with the CLOUD act. Above all, they have to properly encrypt their data. But which approach is best?
Fast Company
Boomerang Insights is a new tool that will examine your Gmail history to analyze your tone and habits. It has found a marked decline in email politeness.
Business2Community.com
Here’s a primer on email marketing for anyone new to the channel. Email can help businesses generate leads, improve brand awareness and increase revenue, it says.
Bleeping Computer
A new phishing scam that mimics the standard Microsoft login template has been reported by MalwareHunterTeam. It utilizes the SmtpJS service to send stolen credentials via email.
CMSWire
Email, far from being a dinosaur, is still the most popular way to communicate. But it has to move beyond bland corporate speak and halfhearted efforts at personalization. Here’s how email will evolve.