The holiday season will soon be here. Are you prepared to get the most out of your seasonal email? Here are eight conversion boosters for holiday email marketing. 

Martha Bitar, director of business development at HoneyBook, has taken on a new role: as CEO and co-founder of Flodesk, an email marketing software that helps entrepreneurs to design emails. Bitar notes: “Creativity is the one skill that can’t be automated.”

GoDaddy has launched a new SEO and email tool for use by SMBs: Websites + Marketing. The goal is to take users beyond website building into driving interactive engagement. 

A BounceX survey reveals that 45% of UK consumers feel the emails they get from brands resemble spam. In addition, 25% have given a false email address to a retailer to avoid being bombarded. 

The holidays are coming. Given that over two-thirds of all email is now being opened on mobile devices, brands need to have their mobile strategies in place. Here are eight tips from CleverTap on how to produce mobile-friendly email campaigns.

A California judge has tentatively rejected Google’s request to toss a lawsuit over scanning of non-Gmail users’ emails for advertising purposes. Google settled a similar federal case in 2016.  

Email can help drive ecommerce sales. But success depends on how well emails are designed. Here are examples of email templates that work for ecommerce brands. 

Google Project Zero reports that 16 million LastPass users face credential compromise. Their passwords could be leaked to any website they visit. 

There’s no reason that email marketing has to be tedious and costly. Here are seven things that can make a difference in marketers' email campaigns. 

Retail cart abandonment rates now average 84.24%, according to a study by SaleCycle. They are higher for more considered choices that require additional research.