Brands are not making the most of intent data, research shows. Here are four intent data best practices for use by sales developers. 

Torrid, the women’s fashion retailer, has tripled its email click rate by personalizing the messages with a local map. The technology is provided by LiveMap. 

Bad actors are bypassing spam filters, using a new technique when promoting purported pharmaceutical products. The new technique relies on unconventional representation of URLs to remain undetected.     

Marketing to senior executives is no easy task. Here’s an A-to-Z primer on how to execute a multichannel strategy to reach C-level decision-makers.      

Microsoft’s Outlook has added a feature that Gmail already had — the ability to schedule emails on the web. Users need only log in to Outlook.com and compose and time their message. 

Executives have plenty to worry about these days. But email marketing is one thing that shouldn’t stress them out. Here are five wrongheaded beliefs about email that we can now lay to rest. 

Rude emails can affect well-being, according to a study published in the Journal of Occupational Health Psychology. An all-caps email with an exclamation point is the equivalent of shouting across the office. 

Oracle will no longer offer third-party data targeting services in Europe, effective Tuesday. The decision is the probable result of a multibillion-dollar lawsuit about alleged GDPR violations.

Microsoft has formed a partnership with Abnormal Security Corp., moving that firm’s email-security software onto Microsoft’s Azure cloud. Microsoft will sell Abnormal’s services to its large enterprise clients. 

The ad industry is exploring whether email can be applied to paid media: Will it really work? Here is an analysis of email’s potential role as an identifier with more durability than the cookie.