The Palisadian Post
Email and social media work well together, especially for small businesses. Missing either element, or a website, limits your ability to connect with the customers, writes Elizabeth Jacobi.
ZDNet
SAP is launching a customer data platform (CDP) that it says will help brands link customer data across touchpoints. The firm joins a crowded field that includes Adobe and Oracle.
Forbes
Google has made Google Meet its default in Gmail Calendar. In effect, Google is pushing Zoom out of Gmail by default.
Campaigns & Elections
Several candidates have started sending email newsletters in an effort to provide more substantive content. The candidates include Joe Biden, Mitch McConnell, Susan Collins and Tom Kean.
BBC
The UK Information Commissioner’s Office is looking into a marketing email sent by British retailer Klarna. The company sent a follow-up message saying the original was in error, but recipients wonder how Klarna attained their email address.
New York Times
The Joe Biden campaign is perhaps the greatest magnet for online contributions in American history. Here’s how the candidate achieved that without first building a significant email list.
Business2Community.com
Nonprofit groups must reach prospective donors on a limited budget. This can be done—with personalized email messaging. Here is a primer on email marketing for nonprofits.
Global Banking & Finance
Email engagement has risen by 200% during this difficult year. But it has been accompanied by a massive increase in churn. Brian Minick, chief operating officer of ZeroBounce, discusses the challenges facing email marketers, and suggests some solutions.
Business News Daily
Email drip campaigns can boost engagement and increase brand awareness. Here are six steps that small businesses can take to develop successful email drip efforts.
Augusta Free Press
Email marketing automation helps firms drive conversions. Here are five uses for automated email, along with tips on how to deploy it.