Email has a low carbon footprint. But even that modest impact could be an issue during the UN’s COP26 climate in Glasgow next year. Climate scientists have warned that unnecessary emails take a toll. 

Brands are headed for one of the most profitable times of the year — that is, if their marketing makes the grade. Email can help. Here are seven ways to get your customers to read your holiday emails. 

Email marketing has moved from being a one-size-fits-all solution to a tool that can provide a better customer experience. Here are the principles of Email Marketing 2.0.  

Google has updated its Gmail application for iOS with a new widget. But the move highlights the problems with iOS widgets.

B2B technology buyers rely on vendor websites and product demos when mulling purchases, according to a study by TrustRadius. But how trustworthy are they? Here are some findings about B2B information sources used by buyers. 

Email marketers do not usually monitor why subscribers unsubscribe. But they need to track and benchmark unsubscribe rates as key performance indicators.  Here’s a guide to h

Data hygiene and personalization are essential for email marketers during the digital landscape that has been transformed by COVID-19. Here are tips on what a brand needs to succeed. 

Instagram is the platform to use for reaching users worldwide. And email is a channel for building intimate relationships with customers, sending targeted messages, and capturing conversions. Here are seven ways they can work together. 

Microsoft is trying to fix a malfunction in Outlook that causes deleted emails to reappear. The company says it is “investigating the problem to find a solution.”

Google is rolling out two settings that allow consumers to control the flow of Gmail data. One allows account holders to deploy — or disable — smart features like automatic email categorization. In addition, Gmail users can decide whether Chat, Meet and Gmail data can be used to personalize Assistant, Maps, Google Pay, and Travel.