Gearing up for the holiday purchasing season? Here are seven email templates that will grab the eyes of your customers as they conduct their shopping.

IT buyers have the same crowded inboxes as everyone. But they can be reached via email. Here are three tips for increasing opens, engagement and overall email performance with B2B tech prospects.  

Retailers face several challenges, and COVID-19 is to blame for only some of them. For one thing, brands have to learn how to connect with the connected consumer through email and other means. 

Almost 60% of U.S. consumers would react favorably to product suggestions based on their purchase history when given in an email. In contrast, only 22.7% are likely to buy newly launched products, according to a study by Dyspatch and SurveyMonkey.

It’s not easy keeping in touch with customers, given government restrictions and social-distancing policies. But email marketing can help. Email provides both assets and access not offered by other platforms. 

SEO and email are growing in importance for B2B tech marketers. Here’s a forecast of what 2021 will bring to those brands. 

Retail brands should make room for change in their holiday campaigns, especially when it comes to email. Here are the reasons why agility is the key to success this season.

Microsoft Outlook users have been hit with a massive service outage. Thousands of account holders are complaining that they can’t access their emails.

Email marketing works only if you have a good list. Here are six list-building ideas that you may not have thought of yet, from using a Coming Soon page and scrubbing your existing list. 

Martech presents many challenges to marketers, from complexity to the dearth of talent. Here is an analysis of the dark side of marketing technology.