Substack, an email subscription service for newsletters, may be the refresher needed for everybody’s inboxes. Here is an analysis of how it works. 

Billions of email addresses and password combinations have been leaked in the Compilation of All Breaches (COMB), comprising a gargantuan file for hackers. Most internet users have probably been exposed.   

Which is the best email marketing software? Benzinga attempts to answer that question with this listing of products. 

BIMI is a new standard that can help email marketers avoid being tagged as spammers. Yet not every firm has adopted it. Here’s why they should in 2021. 

Older people, Australians and users of both desktops and mobile devices are most likely to be victims of malicious email attacks, Google says. Also at risk are those whose data was exposed by a third-party breach.

Email marketers sometimes have to pivot very quickly on strategy. Here is a guide to how to plan for the un-plannable.

Consumers will soon be getting more text messages from retailers. Here’s an analysis of why, and tips on how brands can use the channel. 

Email automation plays a key role in B2B lead generation. But marketers have to know to use it. Here is a guide to email marketing for B2B brands. 

Email is an effective channel during times of stress, driving customer engagement and sales — if you provide incentives. Here are three reasons to plan an email campaign, with tips on how to do so. 

AI technology can work wonders for email marketing campaigns. But marketers have to know how to use it. Here are some suggestions to help them.