A 60-something man passes away unexpectedly. His friends and relatives are scattered throughout the country, and many are elderly and too frail to venture out, much less attend his memorial service. The end result: an empty room?

Brad Pitt is a Baby Boomer. George Clooney is a Baby Boomer. Madonna and Bruce Springsteen are Baby Boomers. Not exactly in a wheelchair or using a walker. Do I have your attention? If you are under 30 and reading this, it's your parents, ages 47 - 66. Change your thinking and understand Baby Boomers are vibrant, healthy and a very lucrative audience. The brands and agency executives that understand this will increase their bottom line.

There's a reason we often write about the brands that never got Boomers right, at least never got Boomers right after they started turning 50: there are so many of them. But some brands deserve credit for always having embraced the Leading-Edge Boomers as they aged: brands like AARP, AOL, Chico's, the PT Cruiser, and the Medicare-focused health insurers.

On April 10, 2012, Hubspot writer Corey Eridon posted a blog summarizing a list of some of the most annoying things seen on websites. This post continues some dos and don'ts she recommended and our additional thoughts to help increase the satisfaction quotient and reduce the frustration quotient of most site visitors especially Baby Boomers and senior visitors.

Baby Boomers have been credited with significant social change during their lives, but lately have been criticized for the burden their size and longevity could place on Social Security, the healthcare system and our general economic welfare.

On June 4, 2012, I blogged about mistakes often made by website designers ("The Eyes Have It") and offered basic suggestions to improve online communications readability for older populations. I wrote that according to AIGA, the professional association for design, considerably younger people prepare much of the information intended for older eyes and typically base their creative decisions upon how the world looks to them through their younger eyes (frame of reference).

You hear a lot about the concept of aging in place as an alternative to moving into a retirement community or similar facility. The reputation of home-based care is also improving, and is increasingly being viewed as a less costly alternative to institutionalized care. What's more, a provision of the Affordable Care Act will pay for healthcare delivered in the home.

If you are a Presidential election Super Pac or committee, selling destinations, travel or autos, don't miss the wealthiest U.S. demographic, Baby Boomers ages 48 - 66. They consume online media at a rate of 15 hours or more per week, longer than Gen X or Gen Y and spend more each month online.

Does this mean Boomers should be heard but not seen?

Time magazine once called Ogilvy "the most sought-after wizard in today's advertising industry." To celebrate his 100th birthday, Michele Miller, a partner in the Wizard of Ads marketing firm, recently posted a June of 2011 posting honoring "The Father of Advertising," David Ogilvy. David passed in 1999.