New research shows how mobile platforms play different roles in the path to purchase according to category. But we also need to be aware of how that path now courses back and forth across displays.

As mobile devices weave their way into everyday living, smart marketers will stop looking at top-line trends and start looking for the places where smartphones become a part of ritual behaviors.

Is is summer catch-up time. A few of these little but good ideas in mobile media and marketing have been accumulating here on our phone and tablet decks in recent weeks.

Amazon keeps missing the opportunity to pull me away from spending my media dollars on Netflix and Apple film and video products. And it all comes down to poor design.

If you will give up sleep to swipe just one more Web page on a tablet or finish that TV catch-up on Hulu, then you may be just the person in just the right frame of mind that an advertiser wants.

The fight for the next-generation living room will take place across at least two screens. Mobile integration with smart TV could be a key differentiator.

Device-enabled, cross-platform, app-driven "media use" represents a radical departure from "media consumption" that was established in the last century. I am moving, not imbibing. I want a companion, not a roadblock.

If the Summer Olympics deploys mobile codes wisely, this could be a great test case for how a network of codes and information services can make a physical venue into a highly interactive new way for companies to communicate with people in a space.

Lost in the hills of Tuscany, our weary traveler finds salvation (and a way home) in his iPhone. But the next generation of travel mapping needs to define context more broadly.

Magazines have an opportunity with tablets to think beyond both print and Web. Finally we have a digital platform that allows us to lean back, but not quite curl up.