Even SMBs are finding large amounts of traffic already coming to them from mobile browsers. Most are just visiting, not buying. But we need to better understand how mobile is being used as a bookmark tool for the desktop Web.

Among the biggest changes to iOS 6 is the mapping, now powered by Apple itself. But with digital local listings still in an early, using Apple's maps as an information interface feels a bit 2005-ish.

Days before iOS kicks YouTube off the iPhone deck, Google issues its own much-improved app for the video giant. The more sculpted and personalized experience seems to target mobile lean-back moments.

As we continue to explore the complexities of interactivity with devices and touch interfaces, it becomes clearer that marketers need to address moods and modes. We are beyond the "use case."

Multi-screen media user is as much about sequential use of multiple devices for the same task each day as it is about simultaneous use of two or more screens. Get in sync.

The smartest tablet-friendly Web sites seem to be thinking harder than most about what this emerging, unique tablet mode may be. If we are somewhere between lean-in and lean-back, what kind of content experience do we want?

Well, maybe their agency Goodby Silverstein gets the Apple vibe, mainly. But we shouldn't let this superb vision of an interconnected future pass by without props.

Everyone seems to be looking to mobile for a "digital do-over" that avoids the mistakes of Web advertising.

At Day 1 of the Mobile Insider Summit, Wells Fargo, NHL and Lowe's all showed how focused mobile-forward brands are on getting the experience right first and foremost.

It is an interesting and always contested proposition that gender bias gets built into some media and technology. And it begs the question -- can female programmers better address the privacy squishiness in some LBS apps?