Take your eyes off the gadgetry and think more about solutions and compelling products. That was the main theme of OMMA M-Commerce this week

A new analytics product from Placed is an intriguing update on the old "people meter" idea. But now that meter follows you everywhere and crafts a new kind of profile based on where you go.

Mobile devices have the dual and dueling ability to both disengage us from the "here" and to drive us to a deeper understanding about -- and thus engagement in -- a specific place and time. Mobility may help us redefine 'here-ness.'

Very early results suggest that Apple's mobile wallet may be driving more than curiosity. MLB reports a surprising share of online ticket buyers opting for iPhone Passbook delivery of their e-ticket orders.

Discussion of the 'fat finger syndrome' in mobile advertising needs to be grounded in fact and real research, addressed by best practices, and taken out of the current realm of hazy speculation.

Fascinating new research from BBDO, AOL and InsightNow not only shows that the overwhelming majority of smartphone use occurs in the home, but proposes that we target user "motives" in using devices, not just location and content.

Even far outside the specific "mobile" panels and presentations at OMMA Global this week, the topic was touching just about every conversation.

The long-awaited UK import to the second-screen app market arrives today. Zeebox may actually live up to its own hype. If anything, its depth and polish may be as much of a distraction as a complement from the "first screen."

As we imagine new ways of integrating mobile devices into everyday activities, they gain the power to change environments and experiences. Enhanced by mobile, the restaurant of the future may be like the restaurant of the distant past: it will know your name and what you like.

The arrival of the iOS Passbook could be a game changer when it comes to using smartphones for coupons, offers and virtual gift/cash cards. It solves a problem that smartphones ironically helped create.