by Steve Smith on Sep 10, 9:40 AM
PayPal's new Beacon m-payment solution starts by admitting credit cards are not a problem that needs to be solved. But the incremental convenience of m-payments is reminiscent of the rise of the original charge cards a century ago as they started convincing people cash was somehow inconvenient, too.
by Steve Smith on Sep 5, 9:15 AM
Mobile platforms heighten concerns about personal data and privacy, but consumers seem willing to have honest conversations about fair exchanges of information for mobile service. But most publishers are running from, rather than toward, this issue.
by Steve Smith on Sep 3, 8:46 AM
In which Dad is thwarted by Apple Maps and tech hubris, taught a lesson in digital media by a roomful of octogenarians, and stays true to form with a jaded offspring. Send in the clowns. Don't bother. One is already here.
by Steve Smith on Aug 29, 8:59 AM
No way am I strapping on the manacle timepiece of old. Samsung and Apple want to make wearable technology the next big thing? Come up with another outmoded technology to leverage.
by Steve Smith on Aug 27, 8:01 AM
Kevin Spacey just gave one of the most succinct, thoughtful and inspiring talks about what art and business may await us beyond TV as we have known it. It is a tease to think harder about what we are doing and what we might do with a multi-screen world.
by Steve Smith on Aug 22, 12:27 PM
As the brand marketer presentations at the Mobile Insider Summit all demonstrate, targeting "contexts" forces us into a richer understanding of who the customer is and what she thinks and does. Ultimately, it forces brands to have more human interactions.
by Steve Smith on Aug 20, 4:32 PM
Recent tablet game titles suggest that devices will pose a serious challenge to the attractiveness of the next generation of pricey consoles from Microsoft and Sony. They also show how immersive these platforms can be to users.
by Steve Smith on Aug 15, 6:54 PM
As someone who was among the leading detractors of Google's premature and under-powered entry into the tablet market, even I think the platform now is getting a bad rap. Content and usage will begin to surge here.
by Steve Smith on Aug 13, 8:56 AM
We may need to rethink our use of the term "mobile." Not only does it inaccurately conflate tablet and smartphone -- two very different devices -- but it also over-generalizes the contexts and use cases it embraces. More often than not, home is where the phone is.
by Steve Smith on Aug 8, 9:21 AM
Audiences may be ready for new ways of engaging stories across screens. But just as genres demand different types of second-screen experiences, there is a continuum of viewer types who want to engage the tale from different angles.