Rhythm NewMedia's LivePods ad format for live streaming video to devices is designed to interrupt the experience for only so long. It raises interesting questions about the level of user interaction we will get from mobile TV.

A massive investment in a tablet-first game maker reflects the sheer velocity and depth of shift in gaming to mobile and social platforms. Still, marketers and media critics themselves haven't really figured out how to discuss and leverage that amazing game passion.

If the latest consumer surveys about mobile's role in the shopping process are even half right, then the impact of mobility on retail will be as complex and nuanced as profound. The entire shopping experience is transformed once users understand they are no longer cut off from their greatest ally - information.

As more mobile app shortcuts fill my smartphone home screen, it becomes clear to me that for many content categories, the mobile Web rivals the app environment in its potential to engage -- even as it excels at discovery.

Mobile commerce worldwide is gaining momentum as people become more comfortable hitting the buy button on devices rather than the desktop.

New research from Vivaki's The Pool suggests tremendous branding potential in second screen experiences in part because we tune out TV during ad pods. But it still begs the question of whether viewers really want their attention "retrieved" by advertisers here or if this is a coveted free space away from the tyranny of mass media.

Mobile allows for a physical world version of online retargeting. Walking into a retail location is something like the first click a user makes in the digitized retail environment. And the ads will follow you.

In some respects Apple's iOS 7 introduces a range of great new opportunities for marketers both on the phone and in its interactions with the physical world. But user experience improvements also make it harder for content to stay in the user's face.

Dunkin' Donuts' TV spot made with Vine videos is complemented on the second screen with a not-quite-instant replay of a game highlight also made with Vine. Dunkin' sees the program aligning well with the brand's visual appeal and brand value -- so being both fast and fun.

Wireless accessories and wearable devices are about to heat up as use cases in health and even mobile payment emerge, says Juniper. You have to wonder how much Apple's M7 motion processor in the iPhone 5S is anticipating this market.