After treating tablets as just another distribution vehicle, magazines are starting to see this as an opportunity to marry their print and Web efforts in more creative ways.

According to Monetate's EQ survey, activity at commerce sites from devices nearly doubled since last year. So when is someone going to help me juggle those multiple screens?

For most of us the real everyday mobile media is when we see something astonishing that we want to record or share. That is the passion that marketers really want to understand, inspire, facilitate and align with.

A b-grade horror flick was released direct to the app format today. App-goers will be invited to buy the film by the section if they like through in-app purchases.

TV Everywhere may suffer from low ambitions. We don't really want our devices to behave like TV circa 1980, do we? Programmers should be thinking about adding real value.

In its latest push to demonstrate the power of mobile, especially search, on the marketing economy, Google released research today arguing that smartphones are dramatically changing the retail experience.

Google slipped into its Gmail for iOS app a new intra-app functionality that circumvents Apple's stronghold on default apps. The app ecosystem is straining against the ways we want to use these platforms.

The way marketers define "mobile moments" is quite different from how most consumers are coming to define them in their everyday lives and the real relationships that still form the core of the mobile "medium."

Tablets have already captured many media buyers' hearts, but new ad effectiveness benchmarks suggest they should be capturing our heads as well. This could -- and should -- be a very powerful medium.

As media experience fragments, content providers will find themselves fighting to be top of mind when the user has "moments of truth" in deciding which media experience to dial up.