As cable niche networks cater to specific tastes and the DVR lets us cherry-pick programming disentangled from their grid, the brand value of the traditional TV network is debatable at best. Do many of us really identify CBS, NBC, Fox and ABC prime time with specific types of programs? Do they have a tone and spirit that unifies the grid across morning, day and nighttime parts?

Having the full TV/DVR/On Demand experience truly mobilized means that the user is able to map their own video consumption against a range of new use case, modes and even moods.

Agencies and marketers were chasing the cool kids at SXSW. Everyone wants to figure out a way to be "authentic" at scale.

Even marketers give themselves only average marks in their mobile executions, while agencies scold that brands have rushed in without enough of a plan.

With Foursquare's latest app upgrade, the company that popularized the mobile "check-in" seems to recognize that you don't build a company on getting people to engage in behavior that most of us regard as silly.

According to an extensive study by Placed, demographics, spend levels, product category and even a customer's relationship with Amazon may determine how much a retailer is at risk of being "showroomed."

There is a common-sense argument to be made that video ads viewed on a handset are, by the very nature of the viewing experience, more impactful than they are on TV or the Web.

Huffington Post finally gets an iPad app that makes a dent in organizing and presenting the portal's massive trove of diverse content in a swipe-friendly format.

A UK study suggests that trust and security are major choke points in converting mobile shoppers into mobile buyers. Okay, but how about the OSes that seem tone deaf to the basics needs of m-commerce?

WiFi access at malls, stores and restaurants will be an opportunity for retailers to change the nature of the shopping and eating experience. Call it 'second screening' retail.