• Is Local Online Video Advertising Going To Win over TV?
    As consumers begin to watch less TV on a linear, predetermined schedule, advertisers (many of whom are beginning to grow weary watching their high-dollar ad buys being lost to DVR-induced ad skipping) are shifting portions of their ad budgets toward the Internet. It only makes sense that content, audience, and advertising are shifting to online. Given the virtually unlimited reach of broadband, Internet TV Programmers have what amounts to a global distribution conduit for their content; a vast improvement over Broadcast and Cable Networks who can only offer their programming within geographically-specific service areas. Thus, the battle between broadband ...
Next Entries »