Since the early days of online video, marketers have been predicting the rise of the digital living room. Truth is, I've seen a number of articles discussing its existence, but I question the definition that has been provided over the last few years. In my eyes, the digital living room can be compared to a mythical figure like the Loch Ness monster or Big Foot.

I love YouTube. I love YouTube as a user and I love it even more as a video content entrepreneur. But, I'll be perfectly honest with you, I have no idea if YouTube will help me grow my business or force me to grow despite it.