Mark Zuckerberg is yet to reveal to his investors his strategy to generate meaningful revenue from mobile traffic. Facebook's monetization challenge is unique, as it is not necessarily trying to solve its own problem, but rather solve an industry problem: mobile. The mobile screen is small. On a per ad-unit, mobile ads actually make higher RPMs, but you can only display 1-2 ads, versus desktop ads where you can display 20 ads that make less money each. Mathematically speaking, then, the solution need to be some sort of media/invention that generate per real estate substantial higher RPMs than regular mobile …

The latest comScore figures show that Facebook has overtaken Yahoo for the No.2 slot in video, trailing Google's YouTube. This isn't the first time this has happened; back in August 2010, Facebook pulled off this feat, but Yahoo managed to usurp its slot soon thereafter.

The "golden age" of television (1950s and 1960s) offered limited offerings (and channels) of high-rated programs easy for viewers to find. Consumers now have an overwhelming number of choices, and must spend more time identifying their options. With 50%+ U.S. household penetration of DVRs within the 80%+ U.S. cable, teleco and satellite subscriber homes, consumers are paying a lot to program their own "personal channels" of recorded and stored content. With thousands of T/V (television/video) choices now available each moment, the search function is a vital choice management tool. Here's a look at the current and future role of T/V …

Are corporate blogs dead? USA Today recently reported on a University of Dartmouth survey that revealed a sharp decline among the Inc. 500 fastest-growing companies who used blogging as a way to communicate with target audiences in 2011. Marketing and communications professionals are quick to blame Facebook, Twitter, Foursquare and others, saying the social media sites are eating into the time consumers used to spend on brand sites. But I think many of the companies have only themselves to blame and are killing interest in their blogs through poor content strategies.

I read the recent post on real-time bidding video exchanges with both fear and sadness. Fear that some might take the market view to heart, hurting both advertisers and publishers at once. And sadness, because the near-limitless potential of digital video advertising was given short shrift.

he oil industry is profitable for producers when the costs of exploitation are low and/or the prices at the gas tank are high. That is pretty much the case for any producer, but oil and online video are different in one key way, which serves as a good indicator of what will drive 2013. Last week we took a trip down memory lane and looked at some of the trends (and fads) that shaped online video. Today we ask, "What does next year have in store?"

Facebook, once the industry darling, is now receiving close scrutiny and somewhat negative sentiment. Starting in the weeks leading up to the IPO, continuing with questions about mobile monetization, and through the recent announcement about the nearly 9% of problem accounts, Facebook seems to be facing a growing bandwagon of ill will.

For years analysts have been suggesting that the video advertising market is primed for meteoric advance, with eMarketer estimating 40% growth this year alone, followed by significantly more in the future. Even as these predictions are made, other reports indicate that major spikes in advertising demand -- such as the upcoming presidential election -- will see marketers' requests exceed the existing video ad supply.

Real-time bidding (RTB) has the potential to change the way digital video is bought and sold. At my company we believe more than 50% of video impressions will be bought via RTB over the next three years. At this point, it's not a question of if, but when?

To an outsider, the video landscape has been dominated by the rise of new video distribution platforms such as YouTube and iTunes, as well as enabling platforms such as Twitter and Facebook. Of late, we've seen content's resurgence, staging a comeback. But, on the front lines, it's been a bit more nuanced than that.