• Beyond Viewability: Ad Clutter And Video Verification Metrics
    My first "Beyond Viewability" post talked about understanding the actual content of a video and its relevance to both increasing revenue via targeting and reducing risk via brand safety. Now we'll talk about a couple of additional data factors that aren't part of any viewable standard and also might not fall under the traditional definition of the word but are still extremely important when trying to measure and evaluate the strength and quality of an impression. Some fall under the umbrella of ad clutter, while others are more attributes of the videos and publishers.
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