• Time To Get (Seriously) Serious About Universal Ad-ID Adoption
    Sixteen years after its inception, the Ad-ID still isn't being consistently used in the industry -- despite the urgent need in today's fragmented, cross-platform environment to manage creative assets for reporting and consumer experience reasons, as well as workflow and financial accounting needs..
  • Streaming Video Quality Is Improving, But 40% Of Ad Starts Fail
    Average ad start-up time is 1.14 seconds, and 4% of viewers exit before an ad starts, according to Conviva's first report of true average streaming ad performance data, gathered in Q3.
  • The Age Of Shoppable TV Ads, On A Mass Scale, Has Arrived
    Having tested live, shoppable TV ads that let viewers use their phones and onscreen QSRs to connect to brands' ecommerce sites, NBCU is now rolling them out to its unscripted programming, including "Sunday Night Football."
  • Local Ad Agencies Using Video Across Platforms
    Digital audio ads are also common components of the local media mix employed by agencies, a Borrell poll shows.
  • Handicapping Apple TV+'s Potential
    Despite Apple's 1 billion device user base globally, will its iOS device-only reach limit its initial growth? Will its lack of original content and library (not to mention no licensed content as yet) prove liabilities? Predictions are all over the place.
  • Content: A Tougher, Even More Crucial, Challenge Than Metrics
    Facebook's proposed $40 million settlement and advertiser pressures may help ensure greater metrics transparency going forward, but the "safety" issues surrounding video and other content are the toughest and most critical of all.
  • TV Analyst: Wall St. Not So Bullish About Streaming
    The market is "telling television to change quickly," but is leery of streaming, says TV and radio analyst Marci Ryvicker. Her advice: "Do something different" -- meaning develop emerging advertising opportunities.
  • What Does Search Data Say About The Streaming Wars?
    During mid-August to mid-September, content heavily drove searches for upcoming Disney+ as well as Netflix and Amazon Prime Video, but price was the dominant search driver for Apple TV+.
  • Survey: Streaming Subscribers Would Pay $33 For Services; 75% Claim No Interest In New Ones
    The cost threshold is somewhat higher than recent research among all adults. Disney+ fared best among yet-to-come streaming services.
  • Help For Poor Video (Especially Live Streaming) Experience May Be On The Way
    The use of new-breed tech capable of reducing video delays and multi-device playback problems is on the rise, the latest Bitmovin video developer survey finds.
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