• SVODs Amping Up Use Of YouTube, Facebook; Trailers Being Mixed With Other Formats
    SVODs upped their use of the social platforms, looking to grab share of sheltering-at-home consumers' expanded streaming time. Promo format profiles differ by service.
  • 40% Of Global SVOD Subscriptions To Come Via Smartphones By 2025
    The average smartphone SVOD subscriber will pay for 1.8 such subscriptions, on average, projects Digital TV Research.
  • OTT Churn Rate Jumps To 41% In Q1, As More Viewers Sample Services
    Churn rates for OTT services overall rose 6 percentage points versus Q1 2019, reports Parks Associates, which points to more extended sampling trials as the competitive field continues to expand.
  • At NewFronts, Platforms Stress Terms And Format Flexibility During Upheaval
    Roku offers a "top 1%' deal, Hulu debuts a direct-response ad format, and one and all offer evidence of their flexibility in the face of advertisers' unprecedented pandemic-driven uncertainty.
  • eMarketer: OTT Time Spent To Rise 23%, Exceed An Hour For First Time
    The acceleration is being driven not just by stay-at-home, but the boom in available content and increasing cord-cutting, says the research firm.
  • Shopper Marketing Marries OTT: Roku Adds Kroger Data, Analytics To Lure CPG Advertisers
    Kroger's customer data on 60 million-plus households from its nearly 2,800 supermarkets will give CPGs access to closed-loop attribution.
  • OTT/CTV Ad Transactions Up 40% In Mid May Vs. Previous Month; Hulu, Sling, All Major Devices See Gains
    All major OTT/CTV devices, and many Roku Store apps, saw double-digit gains in ad transactions in the period for the week ended May 16 compared to the week ended April 11, according to the latest COVID-19 performance report from ad fraud prevention firm Pixalate.
  • Let's Not Confuse HBO Max With Quibi
    With the streaming service's launch just a day away, a survey indicates that relatively few consumers know that HBO Max will offer high-profile content like "Friends" and the DC Extended Universe movies, But lest we forget, HBO Max has some massive launch advantages.
  • Last Excuse Gone: Ad-ID Intros A Workaround For VAST 2.0 Users
    Ad-ID, the unified standard for advertising metadata considered key to the growth and evolution of premium video, hasn't been usable by those who still haven't upgraded to the 4.0 versions of VAST. But now there's a "stopgap" for those tech lingerers.
  • Transactional VOD Use Up Significantly In Q1
    Limited-time rentals promise to be a lucrative channel for studios and streaming partners, especially if they can establish a business model that draws more at-home renters without cutting them off from theatrical ticket sales.
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