The study, which was conducted by the media research group Kagan (owned by S&P Global Market Intelligence), found that 85% of executives surveyed from OTT providers, pay-TV providers, content owners and advertisers said that third-party data will be an important driver of the OTT ad market.
Streaming services like Netflix and Amazon Prime Video may be commercial-free, but that doesn't mean they are off-limits to marketers seeking exposure to relevant consumers.
Twitter is in the midst of a massive strategic pivot. While the site still encourages stream-of-consciousness tweets (just look at President Trump's feed), the company has bet its business on live video.
YouTube is taking action to soothe two of its most important constituencies -- and its community of video creators -- as it continues to grapple with the fallout from a controversial video uploaded by the popular blogger Logan Paul.
The video ad-serving platform SpotX announced today that it was linking up with Amazon Web Services, allowing for interoperability on the tech giant's cloud platform.
2017 was a banner year for over-the-top video, and digital video in general. Paid OTT "skinny bundles" now have millions of subscribers, new niche entrants made their mark, and advanced video advertising continued to evolve and mature. But now it's 2018! Video Insider asked executives in the OTT, ad tech and programming spaces to predict the big stories this year.
Is exclusive, original content the most important factor to having a successful streaming video service? Perhaps not, if a new survey from PricewaterhouseCoopers is any indication.
Facebook is in the midst of transforming the video content it hosts, reworking its viewing and advertising experience in a bid to capture more of the $70 billion in advertising dollars that currently flow to television.
Verizon's $2 billion NFL mobile rights deal marks a major change in the streaming sports landscape. Verizon has long paid handsomely for exclusive mobile rights to NFL games, but the newest arrangements signals a shift in strategy. While previous deals restricted mobile NFL viewing to Verizon customers, now anyone on any network can watch the games, provided they do so on a Verizon-owned platform like go90, or Oath properties like Yahoo Sports.
For decades, most TV companies have sold their product through middlemen, mostly cable or satellite providers, bundling their channels inside of a larger lineup. As consumers cut or trim their cords, the value of the bundle erodes somewhat. It's becoming clearer that companies need to build a direct relationship to consumers.