Mobile's share of video impressions declined by 8% in Q3 to 43%, leaving mobile with a two percentage-point edge over CTV. PC impressions continued to decline, dipping 20% to a 16% share.
In Q3, Xbox One accounted for 48% of game consoles' total video streaming viewing time, edging out PlayStation 4 at 47%, according to Conviva.
While it insists its new Bond flick is not for sale and will debut in theaters next spring, MGM's reportedly having floated selling the movie for a streaming debut on Netflix, Apple or another service is another ominous sign for cinemas.
Marc DeBevoise, ViacomCBS chief digital officer and ViacomCBS Digital president/CEO, will leave the company after serving as an advisor for a transitional period ending at year's end.
Nearly one in five U.S. internet users report watching AVOD services in Q3 -- up from 13% in Q3 2019, per Ampere Analysis research, which also finds that AVODs and SVODs are to a significant degree not competing directly for the same audience.
Compared to 21% of streaming adults who use AVOD regularly, 69% report watching subscription-based video services/SVODs regularly, and 10% report watching virtual MVPDs regularly, according to a just-released VAB survey.
In the latest development in targeting and retargeting ads across previously siloed media, Accretive Media says it can identify targeted consumers who saw an ad on its outdoor screens, then let the brand deliver a follow-up ad on their home CTV screens.
A study of six ad-supported streamers graded YouTube TV best and Sling TV worst when it comes to political ad factors including transparency, targeting and potential for abuse.
Not surprisingly, computers lost share to smartphones and CTV. And CTV, while still commanding small shares, showed the largest growth percentages.
Mobile and cloud gaming -- and subscriptions -- will drive growth, even as revenue from stand-alone game purchases declines, says Juniper Research.