There's no such thing as a free lunch -- but when something is free, consumers often want it. Case in point: Even though consumers are increasingly subscribing to paid streaming video services, many devote a bit more time to viewing video via the free services.
More pay TV consumers are unhappy with their service than they were a few years ago. Also, many broadband consumers don't even use traditional TV service. These are among the top-level findings from a pair of new studies that shed light on consumer behavior and attitudes to both traditional TV and to over-the-top service.
Mobile video now comprises the majority of video views. About 54% of video views worldwide originate on mobile devices, according to Ooyala's Global Video Index for the fourth quarter of 2016.
Despite the conventional wisdom, Millennials are actually less likely to skip TV ads. That's the finding of a new report from Nielsen, detailing video viewing behavior of the younger generation when it comes to TV.
Mobile phones and desktops are neck-and-neck when it comes to video viewing. More than half, or about 57%, of consumers around the world watch videos on their mobile phones every day. That's on par with the 58% of consumers who are checking out videos on their computer, according to AOL's State of the Video Industry Global Research Study.
The desktop-only world is shrinking. Smartphones are taking over. And that means marketers and advertisers will need to keep building for increasingly mobile-centric video users.
While the rise in online video consumption of news, sports and TV shows has garnered most of the attention lately, brands and businesses are also reaping the benefits of online video quite nicely too.
Mobile video traffic is on pace to grow nine times in volume over the next five years. That's the word from Cisco in its newest Mobile Visual Networking Index, which has become a bible of sorts for the mobile video business.
Connected TVs have reached a large majority of U.S. Internet homes, according to a new report from The Diffusion Group.
Millennials comprise the largest portion of cord-cutters. Stop the presses. Okay, fine. It's not rocket science to discover the proclivity of today's youth to consume video in an over-the-top fashion. But marketers would be wise to understand the large share of cord-cutting this group claims.