If live streams like the recent Comey hearing -- which drew 2.7 million unique viewers globally, according to Bloomberg -- are any indication, real-time events in conjunction with the social aspect of Twitter have a potent appeal. Beyond live streams, the digital video sandbox is getting crowded as Facebook, Snap, and Google have designs on the living room. Will Amazon, Hulu, and Netflix move out of the way? Doubtful.
The solar eclipse was a boon to The Weather Channel's digital properties, which racked up 12 million total solar eclipse views, including 8 million via video-on-demand and 4 million related to its live coverage, "Chasing Eclipse 2017. Weather said it racked up the most video views in a single hour, exceeding those of a previous live "viewing" event: last October's Hurricane Matthew.
An eMarketer forecast estimates that U.S. digital video ad spending outside of social platforms will reach $13.23 billion this year, up 23.7% from 2016. By 2021, that spending is estimated to reach $22.18 billion.
Popular culture -- and the advertising world -- is obsessed with the upcoming solar eclipse. On Aug. 21, whoever happens to be in the moon's 70-mile-wide path will get to experience a few minutes of darkness when the moon blocks the sun. While many brands have tried to find a link between their products and the solar eclipse, at least one seems to have found a slender thread of connection: Chiquita.
Streaming video has quickly become a cornerstone of consumers' daily entertainment diet, and many pay for multiple streaming services. The audiences for shows on Amazon, Netflix, and Hulu are beginning to rival or surpass those for broadcast TV programs.
The streaming service, in partnership with Lionsgate, will feature original scripted and unscripted comedy series, stand-up specials, licensed programming and live broadcasts.
YouTube, already the 800-lb. gorilla in video, has raised its ambitions even more by offering its YouTube TV streaming service in another 10 U.S. markets. In all, YouTube TV now serves 15 markets. But with so much competition, will YouTube be the leader in attracting new and younger subscribers?
A new video series called "Bridging the Gap" from digital health publisherRemedy Health Media features content, tools, and stories that seek to help patients live healthier and more fulfilled lives.
Given the barrage of streaming video services, it's remarkable that there are still some people who've never watched live streaming video. Research consultancy Magid Advisers found that 28% of respondents in a survey have never tuned in to live streaming video. That would suggest that there's plenty of potential for growth.
Marketers appear bullish about video, so what can we expect? Perhaps more experimentation with campaigns using virtual reality and 360 video. There's also more interest in developing and owning original video programming that goes beyond product integration. And then there's Facebook.