Publishers report that programmatic -- and header bidding in particular -- are key as they push to optimize their video advertising across all platforms. Mobile and CTV/OTT are viewed as the fastest-growth opportunities, despite app development challenges.
Millennials -- particularly women -- are heavy Instagram users, but like other age groups, Facebook is their most-used platform. Seventy percent use Facebook daily vs. 70% for Instagram and 66% for YouTube. Just 28% use TikTok daily.
Streaming hours were up 58% globally and up 63% in the Americas in the period, and 24% of all streaming time took place on mobile devices, reports Conviva.
In U.S. broadband households, SVOD adoption has plateaued at 71%, according to new research from Parks Associates. But the report also found that total average per-week video consumption, including TV, was up 33% in 2019.
Analysts generally now seem optimistic that Netflix will continue to grow and improve its earnings performance over the long term, despite the mounting competition.
Recent survey results indicate that new streaming services would be wise to try to control long-term consumer expectations -- and fit with their actual viewing habits -- by avoiding a fire-hose approach to releasing content.
The on-demand capability, available on 2020 LG webOS smart TVs, can identify hundreds of millions of products and tag them to thousands of retailers, for purchase via mobile phone.
TikTok and other social platforms are pushing quickly into shoppable content capabilities, opening new vistas for brand promotion and, of course, actual sales.
The chief business officer sees AVOD starting to gain advantage in an "all out war" with SVOD, big growth in user-initiated formats, a continuing explosion of native advertising, and unprecedented demand for trusted content.
The removal of Roku-owned Dataxu from Amazon Fire TV's third-party DSP programmatic buying service means only The Trade Desk and Amazon's own DSP have access to Fire TV's inventory.