• Mail Pilot App Turns Inbox Into To-Do List
    After successfully raising more than $54,000 on Kickstarter, app developers Josh Milas and Alex Obenauer are getting ready to launch Mail Pilot an app that lets consumers turn their email inboxes into to-do lists. The app communicates directly with the users mail server to help ensure quick performance and delivery. The app, which was going to work through a subscription model, will now cost a one-time fee.
  • TripAdvisor Buys Jetsetter
    Gilt Groupe has sold its popular high end travel website and email publication to online travel retailer TripAdvisor in a deal whose terms were not disclosed. Internet Retailer reports that Jetsetter will be incorporated into TripAdvisor's Smarter Travel Media brand and will continue to operate out of New York City.
  • Retailer Harvey Nichols Partners With Lyris For Email Marketing
    British fashion retailer Harvey Nichols has partnered with Lyris to help power its email marketing communications. Sandrine Deveaux, head of e-commerce at Harvey Nichols, explained that the retailer would be using Lyris HQ to create integrated email marketing campaigns that will take advantage of segmentation, automation and measurement. The retailer, which is headquartered in London, has stores in Europe. the Middle East and Asia.
  • Constant Contact Adds New Marketing Features to Toolset
    Email marketing services company Constant Contact has added new content creation integrations to its email marketing tool, giving more support to small-to-medium businesses. The upgrade allows SMBs to create email marketing campaigns with videos and image attachments. In addition, the upgrade lets businesses manage their Constant Contact lists alongside their social networking accounts directly from their mobile devices. Constant Contact customers can now build entry forms for sweepstakes and integrate this into their email programs.
  • ACLU Says The IRS Is Reading Emails Without a Warrant
    The ACLU claimed today that the criminal division of the IRS "has long taken the position that the IRS can read your emails without a warrant," reports PCMag.com. According to the story, the civil rights organization came to this conclusion after going through 247 pages of IRS records that the agency received via a Freedom of Information Act (FOIA) request. The ACLU is investigating whether the IRS gets a warrant to read someone's email or text messages. The IRS follows the Electronic Communications Privacy Act (ECPA), which lets investigators access an email that's been stored on an email provider's server …
  • Small Nonprofits See Email List Growth in 2012
    Small groups, Nonprofits with less than 100,000 email addresses saw their email list size grow by 35 percent in 2012, according to the "2013 eNonprofit Benchmarks Study" by M+R Strategic Services and nonprofit association Nonprofit Technology Network. However, this group of nonprofits also had the most list churn. According to the report, 23 percent of the names on small organizations' email lists became unreachable over the year. However, the study did not conclude that list growth led to churn. The report also revealed that email list size was up 15 percent for nonprofits in general, no matter what size.
  • Consumers Are Signing Into Retail Sites With Google, Yahoo & Facebook Accounts
    Consumers are getting more comfortable logging into retail websites using their existing online profiles, according to new data from Janrain, a social media login technology provider. According to the report, in the first quarter of this year, 57 percent of consumers logging into Janrain's retail clients' sites used their Facebook logins to shop in Q1 2013; 28 percent of consumers logged into retailers' web sites with their Google identities; and 7 percent logged in with their Yahoo accounts. Using their existing social accounts gives retailers access to additional data that can be used in marketing efforts.
  • Tax Refund Email Scams Are Going Around This Week
    Reports that IRS-related spam messages are going around have been popping up over the last few weeks. The latest is an email that claims to be from the IRS and reads, "I am sending this email to announce: After the last annual calculation of your fiscal activity we have determined that you are eligible to receive a tax return of: $273.48." This is a phishing scam. The IRS does not send emails. The agency recommends deleting the spam message or forwarding it to phishing@irs.gov to report it.
  • Unroll.me Lets Consumers Manage Their Email Newsletter Subscriptions
    Unroll.me, a web app that lets consumers organize email newsletter subscriptions and subscribe and unsubscribe from email publications, has updated its service with a new interface bringing full support for Yahoo mail. In addition, the update lets consumers control which emails land in their inbox, and it also brings a mobile friendly interface so that consumers can manage their email newsletters on the go. The new layout also gives users more control over their individual subscriptions.
  • More Than 60% of Email Marketers Admit They Could Do Better
    Sixty-one percent of email marketers admitted that their performance is 'poor' or 'average', and only four percent describes themselves as 'excellent', revealed the Adestra/Econsultancy Email Marketing Industry Census 2013, which came out this week. According to the report, 12 per cent of marketers admitted to spending no time on their email strategy, and 27 percent of marketers said that they spent no time on email optimization.
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