• Officials in U.S. & EU Investigate eBay Data Breach
    Attorneys General in three U.S. states and officials in the EU are investigating a massive data breach at eBay that exposed the email addresses and passwords of up to 100 million users' passwords. The attorneys are looking into whether or not eBay was at fault in the breach.
  • Email Marketers Spend 26% of Their Time on Creative & Content: Econsultancy
    Email marketers spend 26 percent of their time developing creative and content, and 21 percent of their time working on campaign deployment, according to a new study from Econsultancy in partnership with dotMailer. The Email Marketing Speed Imperative study was conducted in Q4 2013 and includes feedback from 500 email marketers. The research revealed that marketers spend 10 percent of their time doing basic segmentation, 8 percent on automation, 8 percent on testing, 8 percent on strategy and budgets, 6 percent on mobile and 5 percent on advanced segmentation.
  • Chicago Metra Adds Preference Centers to Email Alerts
    Chicago's mass transit system Metra has plans to update its email alert program. The change allows users to set preferences for when they want to receive emails about rail delays. The change comes after a busy winter of closures in which some customers complained about receiving too many email alerts that didn't apply to them.
  • U.S. Postal Service Warns About Email Scam
    The U.S. Postal Service has warned consumers to beware of emails claiming to come from the agency. The email alleges that a package was unable to be delivered to the recipient and advises them to click a link or open an attachment to print a label. The link and download are designed to collect personal information about the recipient.
  • Canadian Anit-Spam Law Goes Into Effect July 1st
    The Canadian Anit-Spam Law goes into effect on July 1st. The new law requires companies that are targeting consumers in Canada to have opt-in permission in order to send the consumer an email. The law was put into place to protect Canadian citizens against spam and phishing. Businesses that do not comply with the law could face up to $10 million (Canadian) in fines.
  • Sending Positive Emails Can Increase Happiness
    Sending a positive email every day which praise or thanks the recipient can increase your happiness and even extend your life, according to Harvard-trained researcher and Before Happiness author Shawn Achor. Achor did experiments and found that after 21 days, senders of such emails reported that they were feeling happier and felt deep social support.
  • TMZ Leaks Email Revealing Disdain Between Jack Black & The Black Keys
    TMZ leaked a personal email from rockstar Jack White to his ex-wife revealing his disdain for The Black Keys' frontman Dan Auerbach. In the email, White tells his wife that he doesn't want her to send their kids to school with Auerbach's kids. Black Keys drummer Patrick Carney commented on the email in an interview with Rolling Stone. While Carney doesn't like White's attitude, he does reveal that he feels sorry for him and criticizes TMX for publishing the private exchange.
  • Telium's New Data Connectors Connect to Marketers' Cloud Providers
    Data provider Tealium has released a new data connector product that allows marketers to integrate rich audience profile data into marketing clouds including Oracle's Responsys, StrongView and IBM's Silverpop. The tools are designed for remarketing campaigns and allow marketers to trigger real-time interactions based on cross-channel behavior and visitor personas.
  • ExactTarget Adds Pinterest Data to Marketing Cloud
    ExactTarget has added Pinterest Business Insights to its Marketing Cloud platform in order to give marketers Pinterest data. ExactTarget Marketing Cloud has official access to the Pinterest Business Insights API through a launch partnership with Pinterest's MarTech Developer alpha. The tool lets marketers see Pinterest analytics data from within the ExactTarget Marketing Cloud.
  • Flaw Detected on Outlook.com Android Client App
    A Microsoft Outlook Android app developed by third-party app firm Seven Networks has a default in which email messages are automatically stored unencrypted on the device's SD cards. Researchers at Include Security discovered the flaw, which leaves email messages open on the device's removable SD cards. Android users can combat the flaw by encrypting the device's file system.
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