• UK Train Company Exposes Customer Emails in Botched Mailing
    UK-based rail operator c2c exposed its email list last week when sending a mass communication to its list without bccing the recipients. The email was sent to 543 customers alerting them to a delay in the system's repay pilot program. Instead of bccing the list, the operator cced everyone on the list, therefore exposing the email addresses of everyone involved.
  • Zalando Gets Sophisticated About the Email Unsubscribe
    Fashion-forward e-commerce site Zalando has taken the email unsubscribe process to a new level. When a consumer goes to unsubscribe to their newsletter, they get the opportunity to completely redesign how they are being emailed (rather than just saying they'd like to get less email). The site gives them the option to receive daily newsletters or weekly newsletters or both and then decide the days and times that they'd like to (or not like to) receive the newsletter. There is also an option to put their subscription on hold for several weeks.
  • Media Outlets in the UK Are Not Taking Full Advantage of Email Newsletters
    Media outlets in the UK are not taking full advantage of email newsletters, according to a new report from journalism think tank Polis. The research found that while publishers in the US are taking advantage of the opportunities email affords, publishers in the UK are not. The 'Back to the Future - Email Newsletters as a Digital Channel for Journalism' report revealed the various ways that newsletters help media companies connect with audiences.
  • Edward Snowden Calls ISIS Email Encryption Fake
    Whistleblower Edward Snowden is asserting that a so-called 'encrypted email' featured in a recent Isis propaganda video is fake. The video, which makes threats against the UK, ends with a message saying that it is coded with PGP encryption. Snowden outed the false statement on Twitter, pointing out that the ID for the encryption key has an incorrect number of characters, and pointing out inconsistencies with the start date of the message.
  • Microsoft Updates Cortana to Adapt Data From Emails
    Microsoft has added new reminder features to its personal assistant tool Cortana that taps into email and calendar data. The new feature uses machine learning to identify language in emails in order to set reminders. For instance, if a person says they will finish a project by the end of the day in an email, the tool will send the user a reminder at the end of the day.
  • 90% of Holiday Emails Included an Offer
    Ninety percent of retail email campaigns sent during the 2015 holiday season included an offer, according to new research from Experian Marketing Services. Sixty-five percent of marketers sent free shipping offers and 59 percent of marketers sent a percentage off offers. Forty percent of marketers sent coupons during the time period.
  • 87.3% of Retailers Encourage Email Signups Via Homepage
    More than 87 percent of US digital retailers encourage email subscription sign-ups on their site with a form on their homepage, according to research from Publicare Marketing Communications. The researchers analyzed 6,109 retail websites that offer email subscriptions between April 2015 and June 2015 and revealed that 18.8 percent of retailer offer coupons in order to incentivize signups.
  • Former Defense Secretary Said Enemies Likely Tried to Hack Clinton's Email Server
    Former Defense Secretary Robert Gates told conservative radio host Hugh Hewitt that the odds are "pretty high" that Hillary Clinton's private email server was compromised by the nation's enemies. When asked if the Russians, Chinese or Iranians likely tried to attack the server, Gates replied by saying, "Well, given the fact that the Pentagon acknowledges that they get attacked about 100,000 times a day, I think the odds are pretty high."
  • Defense Department to Enforce Email Storage Limits
    The Defense Department's IT department has asked military members to manage their email inboxes. Due to limited budgets, the organization will begin enforcing storage limits. Four thousand defense enterprise email mailboxes cross the 4GB threshold every month since February 2015 and the goal is to massively scale back this growth.
  • Golf Channel Sees Email Database Growth With Push For Easier Newsletter Signup
    Golf Channel has grown its email database by 32 percent after working to improve its email capture program. The company focused on making it easier to sign up for its various newsletters on its site, as well as in social in order to increase its list. This included using lightbox registration forms to capture email addresses.
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