• Spammers Get Artisanal
    Spammers are getting more sophisticated these days. These online criminals are sending more targeted content to less consumers in an effort to attract clicks. Sound familiar? For instance, Agari recently identified a group of spammers trying to steal iTunes passwords from Apple customers in France. Rather than send 50,000 people an email with a fake login page, they sent 5,000 and had success in stealing the sought after data.
  • Indian Government Bans Use of Personal Email at Work
    Government officials in India can no longer use personal email accounts for official communication. The ITE&C department of the TS government has banned the use of private email for work purposes. "Forwarding of e-mail from the e-mail ID provided by the Government of India (GoI) to government officials' personal ID outside the GoI e-mail service is not allowed due to security reasons," explains the new policy. "The official e-mail ID provided by the government can be used to communicate with any other user, whether private or public. However, the user must exercise due discretion on the contents that are being …
  • Email Volume Up 25% Over the Holidays
    Email volume rose 24.8 percent during the 2015 holiday season, as compared to the same time frame in 2014, according to a new report from Experian Marketing Services. The report, Holiday Hot Sheet: Insights for the Holiday Marketer, also revealed that unique email opens increased 19 percent, unique email clicks increased 10 percent and email transactions increased 20 percent.
  • SparkPost Launches New Developer Hub
    Message Systems' SparkPost unit has released new features designed to help developers gain API access to their expertise, email infrastructure and scale. The company, which helps deliver 25 percent of the world's legitimate emails, wants the new hub to be a one-stop shop for programmers to using the SparkPost API and SDKs.
  • Fujitsu's New Tool Aims to Stop Email Attacks
    Fujitsu Limited and Fujitsu Laboratories created a new tool to help companies stop targeted email attacks in real time. The technology is designed to put an end to email scams that take on the email address of a real employee or partner. The tool uses artificial intelligence to detect any odd behaviors that might be related to a targeted email attack.
  • New Emails Reveal Clinton Email Server Was
    New emails reveal that not everyone at the State Department supported Hillary Clinton's use of a private email server. In an email exchange between Clinton's aide Huma Abedin and Stephen D. Mull, the executive secretary of the State Department while Hillary Clinton led the agency, Mull proposed that Clinton be provided with a new Blackberry equipped with a state.gov e-mail account. "We are working to provide the Secretary per her request a Department issued Blackberry to replace her personal unit which is malfunctioning," wrote Mull.
  • Paris Startup Brings Email Personalization Tools to SMBs
    Paris-based startup Reelevant has unveiled a new cloud-based service designed to help marketers send dynamic personalized emails in real time. The tool is targeted at small and medium-sized e-commerce companies. It allows firms to tap into demographic, device and behavioral attributes to determine when to send emails and what the content should be.
  • Yahoo Mail Vulnerability is Fixed
    A vulnerability that allowed hackers to break into Yahoo Mail accounts has been fixed. Security researcher Jouko Pynnonen revealed that Yahoo became aware of the exposure on December 26, 2015 through the HackerOne bug bounty program. Since then, they have patched the issue that allowed attackers to embed malicious JavaScript code into tailored email messages.
  • AOL Email Users Donate More to Political Campaigns
    People with AOL email addresses give more money to political campaigns than people with other email accounts, according to Fluent. The firm found that on average an AOL user gives $159 while a Gmail user gives a average of $31 to political campaigns.
  • Social Buy Buttons Lead to Increased Sales: Campaigner
    Thirty-six percent of marketers surveyed by email marketing services firm Campaigner revealed that their sales increased when they integrated a buy button into their social campaigns. The survey, which includes feedback from 506 email marketers, also showed that 60 percent more marketers expect to use buy buttons this coming year.
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