A Montana politician sent a fundraising email featuring a Tinder-style photo of himself without a shirt. The “hunky” Congressional candidate, Democrat Tom Winter, is focusing on the healthcare issue.

Consumers are confused about whether Hotmail still exists. The answer is that Outlook.com is now Microsoft’s successor to Hotmail, and that is where new accounts should be set up. However, Microsoft says users can retain their Hotmail domain names. 

Automation drives growth for B2B marketers. But they have to know what they’re doing. Here are five B2B marketing automation tips. One is: “Keep Emails Within a Workflow and Refrain From One-Offs.” 

Many affiliate marketers neglect the email channel -- but that’s a mistake. Despite the effort they make, email programs have long delivered outstanding results for affiliate campaigns.  

The Washington Privacy Act (WPA) introduced by legislators goes further than CCPA in some areas. For example, it gives consumers the right to correct data. It also requires data minimization while limiting data to what is relevant and necessary.

Google is updating its Gmail app or iOS device to allow users to upload attachments from the Apple native Files app. But the extended rollout may take longer than two weeks. 

Businesses in the Saranac Lake, New York region were badly affected by a Spectrum outage last Saturday. They were unable to process credit card transactions. It was the day of the Saranac Lake Gala Parade. 

Loyalty programs have become an expected part of the customer experience. Here how email marketers can benefit from programs tailored for individual customers.

With a new year and a new decade at hand, it’s time to tone up your email marketing. First, segment your list. Next, limit the number of blasts you send. Here is a list of to-do items.

The Scotch Malt Whisky Society is utilizing personalization to shift its marketing focus from bottles to customers. Here’s how it achieved a 5% increase in subscriptions.