Boston Herald
ProtonMail, a digital startup dedicated to making email more secure in a post Edward Snowden world, has released a free version of its service to the general public. While the company plans to monetize itself through premium accounts which cost $5 a month, the free version allows the company to grow its user base. The platform uses end-to-end encryption to scramble emails on the sender's computer which are only decoded when opened by the recipient.
BBC
Apple has been criticized for sending an unsolicited email to publishers inviting them to join the company's new news app service for the iWatch. Some new agencies have complained about the email because it assumes that the recipients are accepting terms, unless they actively opt out. The terms read: "If we receive a legal claim about your RSS content, we will tell you so that you can resolve the issue, including indemnifying Apple if Apple is included in the claim."
ZDNet
The Canadian government has been hit by a cyber attack. Due to the hack, the websites for more than a dozen government departments including employment, foreign affairs, labor and justice have gone offline. In addition, several officials have had issues accessing their email accounts.
TechCrunch
Dropbox has released a new feature that will allow people without an account to share files with Dropbox users, a move to capture some of email's file sharing. The features is called "File Requests," and allows anyone to ask for the ability to upload files into your Dropbox account. The idea stems from the cumbersome nature of sharing files via email along with the requirement to sign up for a Dropbox account.
The Wall Street Journal
Microsoft is restructuring its senior leadership, the company's chief executive Satya Nadella revealed in an email to staffers today. As part of the changes Stephen Elop, Eric Rudder, Kirill Tatarinov and Mark Penn are leaving the company. In addition, the company's engineering efforts will be reorganized into three groups focusing on aligning business processes, cloud computing and personal computing.
TechCrunch
Email advertising services firm LiveIntent has raised $32.5 million in new funding. This doubles the amount of money the company has raised. The company offers a product that enables publishers to buy and sell display ads that run within emails. The firm works with 400 brands and 750 publishers.
ZDNet
Salesforce.com has released the latest version of its Marketing Cloud, adding new features that focus on targeting consumers based on buyer behavior. The company has updated its Journey Builder tool with more sophisticated ways to map customer experiences and engagement. The service will now include event and activity triggers which can be used as a basis for collecting data and triggering campaigns across multiple channels.
VentureBeat
App marketing services firm Localytics is bringing email marketing tools and set-top box Roku into its suite of services. The platform's email tools lets marketers send email marketing drip campaigns as well as triggered emails based on a customer's profile behavior. The Roku toolset lets marketers target and track messaging on set top boxes.
Washington Times
A county clerk in Indiana has reported that her email account was hacked into. Scammers used the email to send out fake messages about student loan forgiveness. A contractor has fixed the issue, but the clerk is still busy responding to emails. Her email account has received more than 12,000 messages since the hack.
Direct Marketing News
Mobile email is becoming the norm, according to a recent report from Yesmail. The company's Q1 2015 Email Marketing Compass benchmark report, found that 45 percent of all clicks took place on mobile devices, a 10 percent increase since Q4 2014. This number comes from the analysis of more than six billion emails analyzed in Q1 2015.