With the growing fusion of sports and pop culture, brands have a broader opportunity to fit themselves into the landscape and create a more personalized experience with their target audience.

Here are three reasons programmatic is failing:

Artificial intelligence is either going to wrest control of advertising and marketing back from the grips of the consumer - or it is going to destroy civilization. At least that's what you might think after reading the tsunami of discourse on AI since CES 2017. But, as with most things, if we fail to learn history, we are doomed to repeat it. AI is not the first technology going to destroy life as we know it.