• Woe the Digital Sale: Regifting Rich Media
    Question from a buyer: "Websites don't seem to be breaking the norms for innovation in the space, which is scary since DSPs are going to be the way to buy banners. So why is it that all new media ideas are actually rich-media executions in standard banners?"
  • Exposing The Problem With Ad Networks Clients Never See
    I don't own a coffee maker, and I drink too much coffee. Not surprisingly, I have bonded with the people who work at the Dunkin' Donuts around the block from my apartment. This group of employees has been together for a while now, and they are very good at what they are paid to do: take orders, serve orders and efficiently collect revenue to keep the line moving. But that doesn't mean there are never any lines. So when I walked in this morning and the line was unusually backed up to the door, I took notice of how the …
  • I Has Seen the Future -- And We Is Dumb
    Every night around the world, Google ruins countless dinner parties.Humans are competitive beings. They are biologically engineered to argue, and through argument, reach the most effective conclusion. Google has stolen our right to ignorantly argue in a misguided effort to "organize the world's information." Every argument is now a Google search away from being finished.
  • Two Platforms Are Better Than One
    With the Demand Media IPO on deck, the industry is asked again to revisit assumptions about media economics. Will low quality content drive out high? Will crowd sourcing content prevent high quality, professionally produced content from achieving future financial success? As a magazine guy who left the New York Times Company to be deeply involved with founding About.com, iVillage, Beliefnet.com and Mediabistro, I'd have to say no. Quality, actual expertise, and genuine human connections will rise to the top. But I'm not the only one who sees fast-buck media as a short-term starburst.
  • Woe The Digital Sale: Dealing With Corporate Buying Mandates
    From a seller of digital advertising:A friend of mine who is a media director at one of the large digital agencies told me earlier in the week that corporate has mandated they utilize their buying desk. A media plan that had been put together and approved by the agency's client was partially scrapped (and with it my part of the plan). This would seem to put the needs of the agency in front of the needs of the client. Is this what is happening in the wider agency-client world? If so, aren't media teams hampered by corporate mandates such …
  • Killing Your Print Business Starves Your Brand
    "News you can use" is no more. In case you haven't heard, U.S. News & World Report, the former weekly magazine that rode this tagline into media departments with flair and confidence after Mort Zuckerman purchased it in 1984, has suspended its magazine business except for a few planned one-offs throughout the year. The company will rely solely on its Web site to drive revenue moving forward. Its press release read like a suicide note.
  • There Is Nothing Rich About Rich Media
    I am embarrassed and angry about the rich-media industry (but mostly just angry). For the last five years, rich-media vendors have been using Adobe Flash, and more recently HTML5, to irritate, frustrate, disrupt, distract, annoy, and torment the general public. Using invasive rich media ads to capture a consumer's attention is like trying to save a man dying of thirst by drowning him in water.
  • Wrong All Along?
    The debate rages: Does providing content free on the Internet reduce demand for that same brand's print readership? Should publishers protect their brands or their revenue streams by closing their online content behind pay walls?
  • Woe The Digital Sale: Dealing With Scorched Earth
    Question from a seller of digital advertising: I've been selling advertising with my company for a few years now. But at some point my boss made a sales call to a buyer (and closed a deal, BTW), but now that person refuses to see anyone from our company again. It's an important account for us and I just can't let it go away forever. Any suggestions?
  • If Being Clueless Was A Crime, Online Buyers Should Be Arrested
    Have you seen the Facebook movie or read the book it was based on? If you look hard enough and read between the lines, you can indict media buyers for being completely clueless. Can you imagine the media buy that could have been negotiated with Facebook if just one buyer was paying attention in 2004?
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