The lawsuit accuses the SBA of stonewalling their requests for greater disclosure about loan recipients.
The strategy will require publishers to undo reader expectations that online information is free, which mostly has been the case since the internet was commercialized in 1994.
The next steps will be to set a vote date or to organize a mail-in ballot as the coronavirus pandemic keeps many people stuck indoors.
In matching the information provided by advertisers, agencies, programmatic platforms and publishers, a recent study found 51% of ad spend reaches digital media outlets and 15% vanishes somewhere in the supply chain.
Just as the coronavirus has "super-spreaders," inaccurate reporting has carriers that are possibly dangerous.
The change in opinion likely indicates that more people are taking the health crisis seriously, a key development in containing the pandemic and reopening the economy.
News outlets should be wary of any scheme that makes them financially dependent on the company.
The company is developing strategies for everything from advertising sales to the reopening of its offices as lockdowns gradually lift.
As long as the coronavirus is a significant health threat, publishers must determine how to adapt almost every part of their operations.
It's too early to tell whether the proposal will survive in the House's final version that reaches President Trump's desk.