B2B company Area Development knew its advertisers lacked the kinds of tangible, empirical information they needed to move forward with a client sale.
Another one bites the dust: the Magazines and Books at Retail Association, which supported the "distribution, display and sales of publications at retail."
A good example of the way publishers can serve up a data set their market finds valuable, producing a recurring revenue stream.
I'm always fascinated by how media coverage produces proliferating brands. But at some point, always, the niches within niches become too thin.
The Washington Post announced it's joining Prebid.org, which seeks to foster universal, transparent open-source standards in the header-bidding space.
The traditional media company business proposition was to sell an audience to advertisers. But for many niche media brands, the business case has changed dramatically.
I've been noticing how the print sector is generally contracting, with jobs being (euphemistically) "impacted."
The break-in triggered one of the shining moments in the history of journalism, as Bob Woodward and Carl Bernstein doggedly followed the story to its source.
Which is better for the publishing business: a value-creation initiative made by piecing together complementary parts, or a pure consolidation play?
"Creem," which captured the rebellious spirit of rock musicians with an irreverent sensibility, comes back as website and print quarterly, producer of concerts and more.