More than three-quarters of U.S. households now own a smart TV, the key gateway to video streaming.
As an avid movie fan and reasonably heavy moviegoer (pre-pandemic), I look forward to watching the Academy Awards every year. And every year I find myself asking the same question: "Is it always this
boring?" I invariably find myself answering, "yes" ("The Slap" notwithstanding). And every year I forget the previous year's telecast and look forward to watching the show all over again. In this
week's edition, I provide some suggestions for making the Oscars telecast even friendlier to viewers and advertisers alike.
Combined revenue for Warner Bros. Discovery is estimated to be $49.8 billion this year -- meaning it will slot in below Walt Disney's $67.4 billion and above Paramount Global's $28.6 billion. But
revenues alone won't be enough to really compete with Netflix, analysts say, in terms of subscribers or viewing for the key growth business of streaming TV and video content from subscription CTV
services.
Amazon, Target, and Walmart took the most in ad spend from brands, totaling more than $2.3 billion -- but the percentage in the top five categories differed, according to MediaRadar data.
AVODs are also attracting more diverse audiences than both traditional TV and SVODs.
The popularity of streaming has led to a drop in video consumption for cable TV among U.S. teenagers.
Recent price hike shouldn't affect the video streaming service's popularity, says researcher Parks Associates.
The number of program titles on U.S. traditional TV and streaming services has grown 26% in the past couple of years.
Piper Sandler's latest survey shows plenty of shifting among teens' favorite brands, with significant changes in spending, social media preferences and share of wallet.
Consumers are shifting toward more intentional online behavior, away from social platforms and toward editorial sites such as news and lifestyle sites, mainly because the content is more positively
perceived. Some plan to spend their time offline.
In the U.S., total annual hours spent in shopping apps (Android phones only) rose 12%, to 2.97 billion, last year.
Statehouse press corps have grown as nonprofit news organizations emerge to fill the gap created by the decline in commercial newspapers and organizations shift reporters to more part-time statehouse
reporting.
Personalization, automated content creation, contextual targeting and dynamic ad insertion are among the ad-related applications for AI.
Advertising on Amazon is happening all year round, with 43% of brands buying ad placements throughout the year.
Most live sports content in the U.S. remains available across traditional broadcast and cable TV channels.
I used to think the worst thing any brand could do to a consumer was to waste their time. But now I realize it's actually holding them captive.
Tech companies like Google implement controls that allow consumers to see and manage interests associated with them that are used to target ads. How does this awareness impact online behavior?
The percentage of households subscribing directly from OTT providers' sites declined from 41% to 29% between Q1 2020 and Q3 2021, Parks Associates says, with downloads rising from "OTT aggregators."
Many consumers describe personalized ads as "annoying," but others say such messaging is "useful" or "enjoyable."
Tubi had the highest co-viewing among ad-supported CTV platforms, followed by HBO Max and Hulu, then YouTube and Discovery+. Movies had the highest co-viewing score at 73.2% of the time, with TV
episodes at 54.8%.
Getty Images found that two in three women worldwide still experience body bias. Among the top issues are body shape or size, age, and income level.
Brands that improve viewability, brand safety and ad-fraud prevention are more likely to see gains in their conversion rates.
More than half of consumers say they have been frustrated when they couldn't reply to a message sent by a brand.
A significant portion of marketers say their companies are addressing social issues, while consumers tend to be more skeptical.
That's according to an estimate issued by Insider Intelligence, citing the ongoing war. The research firm also predicts a 28% ad-spend drop in Central and Eastern Europe.
Merchandise sales have exceeded those of 2019, but show a certain flatness, the NPD Group reports.
Wrappers and containers from eight different fast food chains contain PFAS, or "forever chemicals," at soon-to-be illegal levels, according to Consumer Reports. Long-term exposure has been linked
to an increased risk of some cancers. Eight of the 24 fast food and supermarket chains studied — Arby's, Burger King, Cava, Chick-fil-A, McDonald's, Nathan's Famous, Sweetgreen, and Taco
Bell — had at least one type of packaging tested for fluorine levels exceeding 100 ppm.
Creative agency Berlin Cameron partnered with personal growth platform Luminary and research platform Persky in a survey that reveals women's representation in -- and views on -- the metaverse and NFT
investments.
Twenty-five percent of U.S. consumers have cancelled a streaming video service and then resubscribed to the same service within the past 12 months.
Morgan Stanley's Brian Nowak trimmed the stock price targets for Google, Meta, Pinterest, Twitter, Snap, Criteo and others.