Email and direct mail can guide low-income Affordable Care enrollees to the right plans. Here’s how these “low-cost nudges” can steer families from high-cost plans to more affordable programs.
Outbound marketing is changing, in part because brands have pushed email marketing so far that over 20 states have introduced or passed privacy bills. Here is an analysis of the state of outbound marketing.
Brands are asking consumers if they want to opt out of Mother’s Day emails in an effort to show empathy at what is for some a difficult time. Here is how Etsy, Three Ships and Fly By Jing are handling it.
Email marketing is far from dead for firms that follow best practices. Here’s a primer on how to utilize email in your marketing mix.
Research shows that marketers believe automation is helping them survive the pandemic. But it may not be helping shoppers. Here’s an analysis of why.
Should brands employ a separate domain for marketing emails? Here are the pros and cons.
Effective email marketing depends on several elements, including list growth, retention and automation. Here is an overview of what marketers need to build a useful email strategy.
ServiceNow says it will stop using Slack following the latter’s acquisition by Salesforce. The company will switch to Microsoft Teams.
Email marketing teams hit by the COVID-19 pandemic can get back on track by understanding why their campaign isn’t working. Here are three possible reasons why.
A new study shows that B2B brands can achieve growth only by focusing on customer acquisition, and it argues that the marketing law of double jeopardy applies as much to B2B as B2C.