New research from the Outdoor Industry Association reports a 3% decline in sales last year.
A poll found 11% of likely voters find the media very trustworthy and 32% find it somewhat trustworthy - and voters trust the Supreme Court but not Congress, The Center Square reports.
Broadcast and CTV platforms continue to be among the big movers and promoters around crossover use of other media channels, according to GWI, a consumer research company.
YouTube TV "still presents a great value to those still watching linear television and a great entry point for younger consumers not conditioned for the traditional distribution models,"
MoffettNathanson senior research analyst Michael Nathanson says.
New Street Research estimates generative AI will represent 21% of Amazon Web Services revenue in 2025. Comparing GAI vs. non-GAI revenue, the analyst firm says cash infusions will pay off in revenue
for some of the largest tech companies running ad businesses.
Disney's bundle offers viewers better value than every other streaming service except Netflix, UBS estimates.
ThredUp's new annual report shows consumer appetite for used clothing isn't slowing down.
Democrat and Republican voters are in favor of a ban - one of the few issues that shows bipartisan support.
The London-based lab is described as a resource to help marketers engage and market to this often ignored 2 billion-plus global demographic.
ChatGPT and DALL-E 3's power to create text and graphics has made the apps the most popular among marketers.
"We've reached a tipping point where AI has shifted from a nice-to-have to a must-have for marketers," says long-time ad exec and consultant David Berkowitz. "As these technologies continue to advance
and more marketers build AI capabilities, we expect to see AI become deeply embedded in marketing processes and increasingly shape strategy and decision-making."
3DExcite's Tom Acland demoed the system's AI-generated spots for Hyundai's IONIQ 6 to me in real-time. It's just the beginning.
More advertising and bundling of streaming video may be acceptable to U.S. consumers, but they also want the personalization they get on social media.
New research highlights the subtle ways brands build emotional gender-based connections with consumers.
The current era has taken on a kind of "jig is up" quality that seems to preclude linear from ever reversing its losses in viewership and revenue.
Paramount+ pulled in an estimated 3.4 million in new sign-ups for its streaming service from its Super Bowl promotion. Peacock got 3.0 million from promo/ad efforts around an AFC Wild Card Game.
Despite the decline in digital revenue for U.K. publishers, strong gains in subscriptions, audio and sponsorships mitigated the damage.
Hispanic adults born outside the United States have much more varied habits for news consumption.
The opening day of the Audience X Science Conference Wednesday offered intriguing insights on leading-edge topics including AI and attention metrics for media and brands.
Specific programs are the biggest driver of streaming subscriptions, with 39% of TV viewers saying they signed up for a service to watch a single show.
Google Ad Lead Vidhya Srinivasan provides insights about the future of advertising as advertisers and publishers wonder how Google will add advertising units to AI-supported products.
The move by Nielsen CEO Karthik Rao via LinkedIn comes nearly a year after Comscore sided with Nielsen's defense of the MRC vis a vis OpenAP's JIC.
It's the seventh consecutive edition of the report in which OMD has been first ranked. Rounding out the top-5-ranked agencies in the report are UM, Starcom, Initiative and EssenceMediacom.
Email is one of the top websites or apps now being utilized, Meltwater reports.
More than half of data decision-makers said they're less confident about the data they receive from social platforms, an IAB survey found.
DirecTV is offering savings on its monthly subscription if viewers are no longer interested in local TV station content - particularly local TV news content.
Reddit stock is in high demand. Its IPO is set to debut March 21, but several days ago the FTC opened an inquiry into the company's AI licensing deals like the one it inked with Google.
While not likely to top last year's record, sales are expected to come close at $22 billion.
Black consumers ages 18 or older tend to be heavy users of television in comparison with the general population.
LinkedIn is looking to provide its users with simple, puzzle-based experiences similar to the wildly popular 'New York Times' games like Wordle, Spelling Bee and Connections.