Although streaming trends are growing versus pay TV, there is more overall evidence that streaming is a maturing market as its penetration of U.S. households inched down 82% in Q3 from 83% in Q2,
according to a new HarrisX/MoffettNathanson Research analysis.
Both the National Retail Federation and ICSC released forecasts for the winter holidays, indicating that consumers aren't as worried as economists say they are.
Google is testing a banner in search results that would enable users to click on an image to make a purchase. Non-paid advertising will bring awareness to products and services, but paid media will
influence purchases.
Forty-two percent of people ages 18 to 34 have switched companies or providers over data policies.
Almost two-thirds of marketers said retail media networks are only effective for lower-funnel advertising.
Pixalate releases its Q2 vMVPD traffic analysis and CTV developers reports.
For a brand whose products include 100% silk sleepwear and aromatherapy that helps clients drift to sleep-conveying the quality of these products online presented an enormous challenge. Hear from
Overnight Beauty's Founder and Owner, Ruthie McCombs, on how they're embracing ASMR as a way to bridge the gap between digital communication and tangible experiences so that clients can truly see-and
feel-how much care goes into every product they make.
D2Cs need to stand out from the crowded D2C space and have begun using print and mail media as a direct response tactic. Is this channel as effective as the digital channels? How does this channel
integrate with other media. Where does it fit within the funnel? Ultimately does it help drive ROI? Mixbook's CMO, Ben De Castro, shares answers to these questions.
When you have as affable and trustworthy owner/spokesperson as Ryan Reynolds onboarding new customers, how do you ensure that the rest of their experience follows through on that brand promise? Stay
honest, explains Mint Mobile's loyalty maven. Mint Mobile's Sr Brand Marketing Manager - Lifecycle, Wyndie Mills, will explain how the company uses extreme transparency with customers - not only
sharing with them details of their data usage but even suggesting when they could save with less expensive plans. She will explore how they build this trusting relationship across multiple, channels,
from email to app alerts to SMS to map the candor of the message against the intimacy of the medium.
When it comes to innovation, companies are often faced with a delicate balancing act between pushing boundaries and minimizing risk. This is particularly true in the realm of privacy, where breaches
and other violations open up exposure to class action lawsuits and irreparable damage to a company's reputation. Hear from DTC Manager, Jennifer Peters, as she shares insights from Olly, an
entrepreneurial brand living inside Unilever's expansive portfolio, and their journey to strike the right balance.
Analyst and former industry insider Evan Shapiro explains his just-published "Time Spent Well" analysis of the current TV/streaming marketplace, and why the "bundle" never really went away, but has
evolved into something else.
Google will generate $170.87 billion worldwide in net digital ad revenue in 2023 worldwide, Insider Intelligence estimates - up 6.5% vs. last year, giving it a 28.4% share of the worldwide digital ad
market and an estimated,organic search share of 90%.
Consumers feel they have little control over how their personal data is used by companies or the government, Pew Research Center reports.
Netflix commands top viewing consumption among its subscribers, according to Bernstein Research. Hulu is next highest. Netflix subscribers spend around 90 minutes a day on the platform.
Budget-minded consumers are likely to respond to holiday ad messaging that touts value.
Amazon Web Services has announced data-matching capabilities for advertisers using AWS Entity Resolution through integrations with LiveRamp, TransUnion, and Unified ID 2.0.
After a pullback on back-to-school spending, new research from the consulting company reveals people want to make merry like it's 2018.
Among those who subscribe to an ad-free plan, few would switch to the newer Netflix Standard with ads plan.
Consumers are also leaving websites, but many approve of biometrics as an alternative, Fido Alliance reports.
LinkedIn is laying off 668 roles across its engineering, product, talent and finance teams. The news comes just 5 months after the business-focused social platform cut 716 jobs.
Snapchat and Instagram also among the most popular social media apps among teenagers.
Brand marketers are very interested in Generative AI and various forms of personalization, Bombora reports.
It's been an interesting few years when it comes to the broadcast networks debuting their new fall television series. In 2021 and 2022, the COVID-19 pandemic delayed production and premiere dates for
many broadcast shows. This year, the writers' and actors' strikes have led to numerous delays for both new and returning scripted series. Soon after the networks announced their fall schedules this
past May, I was able to watch several of the new series pilots. I ordinarily write my annual look at the upcoming fall TV season in June, but given the production delays, and the networks pushing back
many season premiere dates from fall to mid-season, I waited until now to provide my analysis. In this week's edition, I provide my take on the new shows for the 2023-24 season.
U.S. Hispanics can find a broader range of programming through a connected device such as a smart TV.
The suite is positioned as low-cost, enterprise grade, enabling faster insights and decision making for brands to keep pace with marketplace developments.
Analysts at New Street Research have developed a framework to evaluate the impact of the Google Search Generative Experience on search revenue and gross margins.
Kantar's annual ranking reveals widespread declines in brand value, pressured by fretful investors and careful consumers.
Demand for marketing content grew by one and a half times this year, but marketing teams were only able to meet that demand 55% of the time.
In a new consumer study from System1 Group on fall flavor launches from CPG and QSR brands, all the pumpkin offerings tanked.
Seven paid video and audio streaming services are among the most common items within U.S. household budgets, but five are also among the top 10 items most likely to be cut if finances get tight.