The comprehensive ethics framework and resource guide for marketers incorporates and expands existing ANA and AIMM guidelines and research and includes the ANA's first guidelines around the ethical
uses of AI in marketing as well as best practices that address privacy, diversity and inclusion and advertising to children.
Soccer and gymnastics tend to be the most popular sporting events among consumers worldwide.
Sixty percent of Target shoppers said they look up products after seeing a video ad they're interested in.
New research shows that Gen Z mistrusts and rejects almost every institution. But they demand brands take a stand on key issues.
Amazon, the target of an antitrust lawsuit in the United States, is considered a pioneer with its retail media network.
Nearly half of Gen Z and Millennial marketers polled expect a significant revenue increase this year, compared to 27% of Gen X and 5% of Boomers.
Llama 3.1, created in partnership with Nvidia, is available in three unique versions - including one that marks Meta's biggest open-source AI model yet - keeping Meta in direct competition with tech
giants and startups including Google, Amazon, OpenAI and Anthropic.
The National Retail Federation says a cloudy economic outlook has parents hunting harder for value.
Human creativity helps to get the most out of AI ad evaluation models that are trained on ads produced or aired in the past.
More than half of U.S. adults this month said they plan to watch the Summer Olympics.
Middle-income parents plan to cut back the most as they struggle with finances and worry about economic conditions.
Meta will open a small pilot program allowing academic researchers to access Instagram data for up to six months to learn more about how the social platform affects the well-being of teens and young
adults, reports "The Atlantic." Meta announced this week that it is looking for proposals focused on specific research areas around this topic.
About two-thirds of social media shoppers said they plan to buy something for themselves during the back-to-school season.
Amazon, Dove, and Apple rank highest in people's perceptions of inclusivity. And 75% of U.S. consumers say that impacts brand decisions.
Three quarters of buying advertising on connected television apps is automated, or handled programmatically through several kinds of deals.
Advertising will remain a strong growth factor in the global streaming marketplace, but subscriptions will continue to dominate the business for years to come, according to PwC.
A Hub Entertainment Research study finds 19% of respondents "might/might not" have ad-supported services in a year vs. 10% who "might/might not" have ad-free services.
Long-time audience measurement vet Josh Chasin is now an advisor to at least half a dozen brand-related analytics businesses.
Pharmaceutical companies may be leaving an important channel unattended when it comes to educating consumers.
Amherst University professor Ethan Zuckerman's request for a court order preventing Meta from suing over a research tool is premature because the tool hasn't yet been launched, Meta argues.
Almost all American adults said they trust what they see and hear on local TV news, compared with less than half who trust social media.
Younger people are more likely to accept a discussion of mental health in ads, a study by Hearst and the Ad Council Research Institute finds.
Parents, still worrying about family finances, say they'll hold the line at $586 per child.
Daily usage for nearly all streamers rose for most streamers - including Netflix, Hulu, Paramount+, Max, Peacock and Amazon Prime Video - but Disney+ and Discovery+ slipped.
The good: Elisabeth Moss is riveting as high-level undercover MI6 agent, Imogen Salter, in "The Veil." She has an uncanny ability to assume new identities and personas at the drop of a hat, which
makes her a key asset for the most important (and dangerous) assignments.
Two-thirds of parents said they worry a lot or somewhat about their child's safety online,
More than half of advertisers said a large, simultaneous audience is the biggest reason to buy ads in live events.
With an average sports sponsorship deal size of $1.11 million, Los Angeles is ahead of major markets such as New York, Toronto and Chicago.
Amazon Prime Video's entry into the ad-supported market is having a significant effect on advertising growth for streaming.
Peacock will be the exception to projections of flat to slight growth - estimated at a 15% increase to average 15 minutes per day among users 18 and up. YouTube remains the leader overall, averaging
51 minutes per day among viewers age 18 and up . Although it will see slower growth in the next two years, eMarketer says it has staying power - and will yield a top 9.1% share by the end of 2026 for
all CTV/streaming video consumption.