AI has become "the great creative equalizer," allowing smaller brands to punch above their weight with cheaper production tools, new media channels and AI-assisted commerce experiences, Kantar says.
Just 10% of Americans have an interest in the World Cup, making it one of the countries with the lowest level of engagement.
The World Cup frenzy is real. Gartner's research shows most sponsors have no idea if it's working.
The teaser, a video filled with innuendos, identifies the start of what promises to be an exploration into AI and motorsports.
Consumer brands are rapidly moving into healthcare territory while traditional healthcare players scramble to learn what words like "experience design" and "customer journey" actually mean.
That's what I asked Brandience's Brian McHale when he briefed me on the agency's new AI-generated "Synthetic Market Research & Testing" system.
The United States ranked third among countries most exposed to dangerous finance advertising, BrokerChooser's study found.
Looking to give advertisers another way to look at app ad-measurement data, Reddit released "Dual Attribution" into beta on Wednesday.
FAST's growth shows that consumers aren't demanding fewer ads. They're demanding fewer monthly charges.
OpenAI, Microsoft and others recently introduced ads in their chatbots that create incentives to identify conversations and track user behavior for ad targeting and conversion measurement, but what
happens to user privacy when companies begin tracking and analyzing these conversations?
Most search-engine optimization professionals say optimizing for large language models is basically traditional SEO wearing a futuristic blazer.
Other brands in the Brand Keys top 10 are Coca-Cola, Ford, Levi Strauss, Disney, Amazon, Walmart, Hershey's, Ralph Lauren and WeatherTech.
Nearly two-thirds of Americans now distrust AI, and yet, usage keeps climbing.
Antenna estimates that Disney+ was the fastest-growing service year-over-year, adding 5.4 million. HBO Max was next at 4.9 million with a 12% share.
One audience is still fully targetable with premium travel messaging, while the other is drifting out of the category entirely or trading down hard.
Skyrocketing AI shakes up the playing field, as a record four brands now top the $1 trillion mark.
Media buyers, this is your problem now if you're targeting a version of reality that expired around March 2020.
Amazon has added Alexa to search results across its marketplace. A chat window now appears with information and recommended items when users browse for products. The company added Rufus' technology to
new Alexa AI bot, but the customer-facing tool is being replaced.
Google's entire ecosystem is designed to maximize lifetime value by keeping users engaged, tracked and neatly packaged for advertisers, a report claims.
Nearly half of marketers say inventory labeled "premium" or "brand-safe" doesn't live up to the billing.
Spending on Mom rebounds but let's not call it a glow-up just yet.
Even in its "mature era," digital video is still expanding nearly 20% faster than the overall ad market.
Price is the most important purchase factor, cited by 75% of car buyers, followed by performance and safety.
Massive datasets are used by AI models to determine what works, replacing gut feel with something closer to algorithmic judgment day.
Linear TV is a cost-effective channel with extensive reach and long-term benefits, a new report from Circana finds.
People move fluidly between live events, streaming platforms, social feeds, podcasts and merchandise.
The Amazon Simple Email Service (SES) is being used to send phishing emails that can bypass standard security filters and render reputation-based blocks
ineffective, Bleeping Computer reports. Kaspersky researchers say in a report that there has been “an uptick in phishing
attacks leveraging Amazon SES” to deliver links that redirect to a malicious site.The spike in this abuse may be due to a large number of AWS Identity and Access
Management access keys exposed in public assets.
You can show up, wave a flag and there's a decent chance no one will accuse you of anything more sinister than trying to sell hot dogs.
Gen Z appears most willing to relocate, with stronger population growth in cities such as Denver, Minneapolis, Austin and Philadelphia relative to older generations.
Time has released a list of the 10 most influential companies in media and communications in 2026. They include: Nielsen, T-Mobile, AST Mobile, Publicis Groupe, Patreon, Discord,
Letterboxd, TikTok, iHeartMedia and Telegram. In its coverage, Time explains the reasoning in each case.