American consumers are losing billions to what can only be described as professionally engineered inconvenience.
Back in the day there was considerable debate about whether viewers were more attentive to commercials within TV shows they were more attentive to. In this week's edition I kick off a new series about
what the industry can actually measure, and what it cannot. Do I have your attention?
About 29% of B2B marketing executives admit they aren't confident their GTM efforts drive measurable business outcomes.
Circana's new annual report shows private label and emerging brands gaining share, while the tactics that work differ sharply by company size.
Breakfast is the time when consumers opt for healthier choices like fruit, but good intentions fall short later, according to Technomic.
A full 80% of consumers say they want more video from brands, yet only 13% say they actually get it regularly.
"March was dominated by basketball, and auto advertisers were front-and-center with it," says iSpot.tv's Stuart Schwartzapfel.
All income groups are spending more on luxury, but higher-income households are leading the charge.
By 2028, around 20%-40% of spending among Paramount Skydance, NBCU and Walt Disney will be on sports programming, according to one market analysis from MoffettNathanson Research.
The e-commerce giant's video platform accounts for roughly 71.8% of all available streaming programs among the major SVOD players tracked.
About three quarters of B2B buyers now use AI tools like ChatGPT and Perplexity during research on products and brands.
"Social video advertising is becoming the dominant force, reshaping how content is consumed and monetized," says Omdia.
Americans who spend at least five hours a day on social media are more likely to feel their views are heard, according to a study of 20,000 Americans by Gallup and the Charles
F. Kettering Foundation, The Washington Post reports. But they are also more open to political violence and less supportive of democracy.
Omnichannel advertising platforms promise to handle everything from media buying to creative testing to AI-powered insights.
Demand for resale has never been stronger. The bottleneck is getting people to sell -- and that changes everything for apparel brands.
Meta is forming a team of "elite AI researchers" led by Yang Song, a former TikTok executive now in charge of making Meta's social apps even more engaging and profitable.
As AI follows digital advertising's playbook by optimizing for engagement, constant validation may also reinforce harmful beliefs.
The Advertising Research Foundation's CIMM East Conference began where last year's left off: on an advertising "currency fiesta," per Fox Senior Vice President-Research & Data, Ad Sales' Kym Frank,
who famously made that quip in 2025.
Lead with solutions, not diagnoses, when targeting women on this health issue, suggests Brightfield Group.
The Comcast report demonstrates TV's role as a full-funnel driver of performance and impact on other ad channels. It finds brand recall increases when TV is part of the media mix compared with
stand-alone channel efforts, according to the data. Recall rises 8.7X when TV is paired with search, 1.8X with social media, and 1.6X with podcasts, according to data in its most recent report.
Children with lower digital wellbeing check their devices seven times more frequently than peers with higher scores, while sending nearly five times more messages and switching apps three times as
often.
LGBTQIA+ consumers are clicking on ads, buying products and generally treating social feeds like a mall that never closes.
Over the last six years, streaming subscriptions have tripled in revenue from $63 billion in 2020.
Intent is forming, awareness is catching up and behavior is being shaped by discovery and emotion rather than necessity.
Your "target audience" is basically everyone with a couch and a lint roller, and cats are quietly staging a takeover.
The falloff was largely due to new rules imposed by Gmail, Yahoo and Microsoft, Validity reports.
Only 35% of marketers passed a basic test of core marketing concepts, according to researcher Ipsos.
Artificial intelligence, while widely covered in the media, ranks at the bottom of the new sources used by Americans, a new Pew Research poll found, according to Mediaite. Of the individuals surveyed,
35% look to their preferred news organization for breaking news, 28% use search engines like Google or Bing. Only 1% turn to AI chatbots.
Separate reports from the National Retail Federation and PwC point to stepped-up budgets, despite financial worries.
Nearly half of marketers admit they have published AI-generated content without disclosing it and would happily do it again.