Curated Guide to Research
MediaPost's comprehensive guide to current research in the marketplace.
- It's been an interesting few years when it comes to the broadcast networks debuting their new fall television series. In 2021 and 2022, the COVID-19 pandemic delayed production and premiere dates for most broadcast shows. In 2023, the writers' and actors' strikes led to numerous delays for both new and returning scripted series. So this is really the first year in a while that has relatively normal new season premiere dates. While many viewers might see fall and spring seasons as anachronistic, since cable nets and streamers debut series year-round with season premieres not necessarily even air in the same month as previous seasons, the broadcast networks, driven primarily by advertiser-based timetables, still adhere to traditionally scheduled seasons - although they often extend slightly beyond the 2-4 week window starting in mid-September that used to signal the start of the fall TV season. In this week's edition, I give my assessment of the new fall TV series scheduled for the new broadcast network TV season.
- Customers expect AI-powered tools to provide instant, accurate responses and anticipate their needs seamlessly.
- Ahead of its annual summit next week, the ARF's CIMM unit has promoted Tameka Kee to SVP-programming and operations and hired Evan Cohen as SVP-projects and strategic initiatives.
- A global report credits soaring real estate and stock prices boosting boomers as multiple crises crush younger savers.
- Almost half of Hispanic respondents said the representation of Hispanic people in advertising is "always" or "often" accurate.
- Google on Thursday announced its rollout of AI-powered updates for search results and links, with AI Overviews ads on mobile in the U.S. and redesigned Shopping Ads to run with Google Lens visual search results. Google says no action is required from advertisers for their ads to appear as AI Overview ads.. Amazon and Microsoft made similar announcements this week.
- Almost two-thirds of regular sports event attendees say they avoided buying tickets in the past six months because of price hikes.
- A study finds 45% of Americans have expressed a willingness to purchase a car through social-media platforms, highlighting a potential shift toward these channels as critical touchpoints in the automotive buying journey.
- Democrats index at 93 for political ad attention, with Republicans 2% higher at 102. "Independents keying in on campaign ads" is "good news for both campaigns," TVision says.
- New Street Research found Google continues to lead in use for search but lags in AI use, and more males than females ask AI chatbots for help when trying to determine what to purchase.
- Almost a third of consumers said they'll spend less this holiday season, with Gen X and baby boomers generally planning to cut back.
- Among the total number of websites observed, 8% were flagged as MFA during the study period.
- The Fides network community of healthcare professionals and content creators will translate complex scientific research across various health topics into "relatable and digestive" video content for TikTok's users.
- Brand advertising remains a top area of media investment as telecom marketers support full-funnel strategies.
- Brand-safety concerns should be re-evaluated to recognize the value of news audiences, a study says.
- Meta is pressing a judge to reject Amherst University professor Ethan Zuckerman's request for an order preventing the company from suing over "Unfollow Everything 2.0" -- a tool designed to study how Facebook's algorithms affect people's health.
- A Comcast FreeWheel study shows 78% of viewers say national TV network content on national streaming platforms has higher quality than mobile.
- Although Netflix continues to see strong global subscriber growth, total viewing hours have only inched up 1% year-over-year,
- "Open internet" had $35 billion in estimated ad spend in 2023, with "walled gardens" at $95 billion. Does The Trade Desk have growing influence for change?
- Nine out of 10 Americans said they'll spend the same or less compared with last year.
- Google reportedly paid $2.7 billion to bring back an AI genius as it and competitors continue to build out services built on AI.
- Key reach metrics for ABC, CBS, and NBC for persons 18 and up are at 46%, 41% and 41% respectively, as of Q2 2024 -- down from 70% to 75%, respectively, while Fox is at 34%.
- New data from Kroger indicates that people aren't holding back on major purchases.
- Maybe they're not garbage in/garbage out, but to coin yet another new industry acronym, maybe they are MIIMIO: misaligned incentives in/misaligned incentives out.
- Brands have an opportunity to participate in the gaming platform with targeted advertising.
- The magazine will use Headliner's Disco to provide relevant podcasts.
- With half of the demographic now firmly in adulthood, transparency plays a more prominent role.
- TikTok has come for Google's ad business at its most vulnerable time by allowing advertisers to target its search results page - making keywords the "backbone" of the tool.
- Collagen was the leading functional food ingredient -- designed to offer specific health benefits -- creating buzz, according to Brightfield Group research.
- The apparel brand's latest research shows that almost half the population is wrestling with "Wellbeing Burnout."
