The outlook for TV and CTV continues to be an "unsettled ad market," according to Bernstein Research, with projections that linear video ad spend will move down with the spend "slightly up to flat in
streaming," according to Laurent Yoon, media analyst for Bernstein, in a recent report.
Growth of 11% in mobile ad spending this year will mark a rebound in demand.
Google has unveiled a new family of open-source AI models called Gemma to take on Meta and others, with models capable of running directly on a developer's laptop or desktop computer.
Attention quality scored the highest for audio ads with the highest voiceover volume compared to ads with the lowest voiceover volume and the ads that had too many competing elements within the
creative at 25%, according to a controlled-study data released Tuesday.
In a switch from all-local marketing, the furniture giant wants to make people feel better about where they live.
Many households are canceling streaming services as subscription prices rise.
Beginning with this week's edition, I'm starting a new monthly series in which I review new shows labeled the good, the too bad, and the ugly. Actually, last month's column, when I reviewed the three
latest Marvel series, "Loki" season two (good), "Secret Invasion" (too bad), and "Echo" (ugly), can be considered the first one - I just hadn't thought of this title yet. By way of definition, Good
is a show that if you like this particular genre, you should enjoy, Too Bad is a show that could have (or should have) been good but somehow misses the mark, and Ugly is a show that is either an
ill-conceived mess or has something about it that makes it unappealing. Some of the shows I call "ugly" could also be placed in the "too bad" category, but then I wouldn't have such a nifty title. I
think as these reviews take shape, you'll start to see the distinction between "too bad" and "ugly."
Alpha is not a generation. Children born after 2012 -- the "cut-off" for Gen Z --- are not old enough to babysit, much less define a proper cohort for generational analysis.
The EU's investigation of TikTok's compliance with the newly enacted Digital Services Act will focus on "the protection of minors, advertising transparency, data access for researchers, as well as the
risk management of addictive design and harmful content." The DSA went into effect last week and applies to thousands of digital platforms and services in the EU.
Search marketing will lose share to generative AI chatbots from Google, Microsoft, and OpenAI as well as other virtual agents, according to research published Monday. The projected decline of 25% by
2026 is a result of generative AI, according to the data.
Still, field-force marketing is expected to maintain its prevalent role in reaching medical professionals.
TV spend rose from 10% share of marketing dollars in 2018 to 12% in 2022.
OpenAI has announced Sora, a new text-to-video model that is able to generate movie-like, brief 1080p videos from typed prompt responses.
Twelve of 67 ads that appeared during the big game attained "top performer" status, Kantar said.
Megastar Taylor Swift's popularity among younger women may be one reason why beauty brands NYX and E.l.f. advertised during the big game, to positive effect.
State-affiliated hackers from Russia's military intelligence, Iran's Revolutionary Guard, and Chinese and North Korean governments are using AI tools from OpenAI to improve hacking using large
language models, according to a report published Wednesday.
U.S. adults spend more time with broadcast television than with other media, a study found.
Many firms are coping with siloed data and other issues, Forrester reports in its study titled 2024 State Of B2B Ecommerce Report.
That's according to ad tester System1 which tracks the emotions that consumers feel while watching the ads. Dunkin' was tops in short-term sales lift potential, according to the ad research firm.
Sports fans who have increased their viewing of streamed games mostly prefer television.
One Super Bowl ad used AI to poke fun of the concept with fake creatures and humans. BodyArmor, the Coca-Cola-owned sports drink, used AI-related lines such as "artificial flavor optimized for victory
times" and "BodyArmor knows there should be nothing artificial, because there's no substitute for real."
YouTube is especially popular among consumers ages 18 to 29, with 93% of the cohort saying they use the video-sharing app.
The stakes were high for advertisers on Sunday - not only on national television, but for searches on Google.
Associating with a controversial individual, organization or event increases the risk of damaging a brand's reputation.
X announced an exclusive content deal with World Wrestling Entertainment this week that will feature a weekly video series showcasing "fast-paced, action-packed faceoffs" timed between the league's
most popular wrestlers.
The pizza chain sought to promote its collaboration with Uber Eats on food delivery.
VidMob identified five creative insights for top-performing Super Bowl ads. You might need a car in that commercial or a backdrop of grand vistas -- a city, rural location or even the stars and
Linear TV's average daily reach sank 4% to around 57 million homes In second-half 2023 vs. the year before, Samba TV says - and that reach number was virtually flat.
As retail media networks grow, advertising professionals are looking for common ways to measure incrementality.
Spending on creative and content spend for video-driven chanels should hit $56 billion this year, Winterberry Group forecasts.