With the new Can-Spam legislation now in place and advertisers scrambling to be compliant, I thought I would use this column to discuss my own opinion of what marketers and list owners can do to regain the trust of both customers and the advertising community. Below is a list of questionable practices that I have been tracking over the last few months:

During the two weeks that the Email Insider has been on hiatus, a couple of interesting events have transpired.