• Ask The E-mail Diva: Optimizing Code and Preview Panes
    Dear E-mail Diva: I'm interested in specific feedback on optimizing our e-mail newsletter template so that it will work with ISP filters and get the highest click-through rates for preview panes in applications like Outlook and Entourage.
  • How The World Changes
    If you've ever done work for an auto manufacturer, you would certainly have realized the shift in how they use digital methods of communicating with customers. I want to highlight a few of these methods, simply to illustrate how the digital world now impacts this buying cycle.
  • Back To Business
    It is time to think strategically, tactically and operationally about e-mail in your 2007 plan.
  • A New Year
    Pn this week after Labor Day, I thought it was a good time to look back on the last year in the e-mail industry to see where we've come over the last 12 months. And quite a bit has happened since last fall.
  • In Defense Of/Lessons From Radio Shack
    The E-mail Diva sounds off on Radio Shack's e-mail massacre.
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