Dear E-mail Diva: I'm interested in specific feedback on optimizing our e-mail newsletter template so that it will work with ISP filters and get the highest click-through rates for preview panes in applications like Outlook and Entourage.
If you've ever done work for an auto manufacturer, you would certainly have realized the shift in how they use digital methods of communicating with customers. I want to highlight a few of these methods, simply to illustrate how the digital world now impacts this buying cycle.
It is time to think strategically, tactically and operationally about e-mail in your 2007 plan.
Pn this week after Labor Day, I thought it was a good time to look back on the last year in the e-mail industry to see where we've come over the last 12 months. And quite a bit has happened since last fall.
The E-mail Diva sounds off on Radio Shack's e-mail massacre.
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