Marketing technology traditionally follows communication technology: people find a comfortable way to be approached and prefer to be approached that way, so we try and connect with them via their communication vehicle of choice. But we're also currently experiencing an explosion of communications technologies. And if you're an email marketer, chances are good that your prospects and customers are already eyeing that not-too-distant horizon of new devices and new means of access while you're still scrambling to reach them on today's devices of choice.
Over the course of the last few weeks, my posts have been focused on the concept of Big Logic, versus Big Data, for email marketing. We have identified salient data points that can be used, and discussed opportunities to map the data to desired outcomes. In this final post on the topic of Big Logic, we are going to discuss examples of the types of logic you can use, why you should apply it and the resulting outcomes.