Consumers are willing to shell out to retrieve debit card passwords and other information, LastPass reports.
More than a fifth of consumers are unwilling to disclose their citizenship status to brands, the Advertising Research Foundation reports.
Most people subscribe to brand newsletters to get discounts and offers, Blue Fountain Media reports.
Email will be the dominant channel throughout the peak, Yieldify reports -- and most firms will offer discounts.
Agency Within is designed to function like an in-house agency, says CEO Joe Yakuel, who talks about how the agency works and the role of email in the channel mix.
In a test, James Pavur was able to access hotel stays, train trips, passwords and high school records -- even with GDPR in effect.
Despite fragmentation, most firms feel their creative supports their strategic goals, Adobe reports.
Messaging Architects lists points that must be considered when switching vendors and systems -- if you want to avoid disruption.
Pure digital retailers are best at personalizing and keeping a reasonable email cadence, SmarterHQ reports
A research project designed to uncover discrimination by startup investors didn't find it -- and it should never have been done via email.