by Ray Schultz on Aug 16, 4:37 PM
Consumers are willing to shell out to retrieve debit card passwords and other information, LastPass reports.
by Ray Schultz on Aug 15, 4:10 PM
More than a fifth of consumers are unwilling to disclose their citizenship status to brands, the Advertising Research Foundation reports.
by Ray Schultz on Aug 14, 3:07 PM
Most people subscribe to brand newsletters to get discounts and offers, Blue Fountain Media reports.
by Ray Schultz on Aug 13, 4:49 PM
Email will be the dominant channel throughout the peak, Yieldify reports -- and most firms will offer discounts.
by Ray Schultz on Aug 12, 4:56 PM
Agency Within is designed to function like an in-house agency, says CEO Joe Yakuel, who talks about how the agency works and the role of email in the channel mix.
by Ray Schultz on Aug 9, 5:20 PM
In a test, James Pavur was able to access hotel stays, train trips, passwords and high school records -- even with GDPR in effect.
by Ray Schultz on Aug 8, 4:18 PM
Despite fragmentation, most firms feel their creative supports their strategic goals, Adobe reports.
by Ray Schultz on Aug 7, 3:38 PM
Messaging Architects lists points that must be considered when switching vendors and systems -- if you want to avoid disruption.
by Ray Schultz on Aug 6, 2:29 PM
Pure digital retailers are best at personalizing and keeping a reasonable email cadence, SmarterHQ reports
by Ray Schultz on Aug 5, 4:49 PM
A research project designed to uncover discrimination by startup investors didn't find it -- and it should never have been done via email.