• Why Can't We All Be Different?
    Smartphones can "become weapons" and can have "devastating effects," says anti-bullying activist Gabriella van Rij, who would like to see marketers celebrate our unique imperfections.
  • Imagining A $5 Million Super Bowl Social Buy
    Is it really worthwhile for marketers to plow $5 million into 30-second Super Bowl spots aimed at a mass market dissolving into its individual parts?
  • A Dose Of Science Mixed With Art
    Dose is taking what it has learned about predictive, data-driven tech to marketers so that they, too, can quickly give social content its best shot at going viral.
  • The Gen Z Out-Of-House Social Experience
    The retail shop is the hub of the brand experience for Gen Z. But how that experience is shared across social channels becomes vital to propagating a brand's success.
  • A Eulogy For Vine
    It is ironically fitting that just before the Waterford ball dropped in Times Square to usher in 2016, NBC broadcast a Vine parodying "Bye, Felicia," one of the more pervasive Internet memes of the day.
  • The 1% Are No Different When It Comes To Social
    Will Facebook Live and influencer marketing work with the 1%? Rowan Kelshaw, managing director of The Luxury Network LA, says yes.
  • What We'll Be Talking About In 2017
    Sources from different social-media arenas give us their takes on what will shape the coming year.
  • Trending Social Developments And Issues
    Social media's impact seems to be on the verge of another dimension. Here's a look at a few of the major trends we saw emerging in 2016.
  • Trending Brands In The World's Biggest Focus Group
    Social media research firm Fizziology reveals five brands demonstrating increased online engagement over their competitors -- and which should be ringing up sales big-time in 2017.
  • What's The Research Showing?
    Here are the findings of some recent studies that assess the impact that the likes of Facebook, Snapchat, Instagram and Twitter are having on your consumers' daily lives.
« Previous EntriesNext Entries »