Continued success of social and communications apps is due to their dual role as entertainment services, according to new study.

In recent study, (49.3%) of U.S. boomers are forecast as social media users, compared to 77.5% of Gen-Zers and 90.4% of millennials.

In 2019, the friendliest platform for brands appeared to be Twitter, judging by its Top 10 most-viewed video list.

That's according to a third-quarter report. Still, majority of advertising investment (62.3%) goes toward Facebook's main Feed.

The company is launching a Privacy Center that will serve as a hub for all of its privacy- and data protection-related efforts.

In a cookie-free mobile app environment, social networks make it "relatively easy to target audiences at scale in an in-app environment," says eMarketer.

The communication app now has more 20 million daily active users, Microsoft announced on Tuesday.

Twitter will place a notice next to tweets that share synthetic or manipulated media, as well as warn people before they share or like such tweets..

In a recent study, (49.3%) of U.S. boomers will be social users, compared to 77.5% of Gen-Zers and 90.4% of millennials.

A growing number of consumers says they only buy Halloween costumes in order to show them off on Instagram and other social platforms.