With Twitter's operations in the U.S. and possibly some other markets up in the air, the social video app's parent, ByteDance, may be hoping the ad campaign will help boost its sale price.
In one report, 40% chose to spend more on paid search, while 24% increased spending on paid social platforms other than Facebook.
Despite charges of treason by his Chinese countrymen, Zhang Yiming, founder of TikTok parent ByteDance, says he remains open to a sale of the popular app.
Mark Zuckerberg is expected to appeal to lawmakers' shared sense of nationalism and fear of the Communist Party of China at today's Congressional hearing.
With the future of TikTok looking increasingly uncertain, brands are unsure about how to factor the popular platform into their social strategies.
Among millennials,YouTube and Twitter are the most popular platforms for finding health condition information.
TikTok owner ByteDance decided to pull the app out of Hong Kong this week, presumably in response to the Chinese government's new draconian security laws.
The Bluegrass State is now home to the most socially connected folks in the country, according to new research from consulting firm Teneo.
Dubbed "The Drop," the shoppable show will feature streetwear collaborations between celebrities and designers, and launch later this year.
Just 26% of people around the world think platforms should not interfere with such ads, and Facebook is the biggest concern, per a YouGov survey for Reuters Institute for the Study of Journalism. But stateside, most who lean left favor blocking lying ads, while most of those who lean right do not.