by daniel.c , Melinda Krueger on Mar 7, 2:00 AM
Last week I wrote about "List Building Basics," things you can do to grow your list organically. These are ways to build a high- quality list, but not necessarily the largest list.
by Elaine O'Gorman on Mar 6, 2:00 AM
Marketers know that the ability to harness customer data across platforms enables them to create more meaningful messaging. But the enormity of the task leaves many at a loss of where to begin.
by Bill McCloskey on Mar 1, 2:01 AM
A few weeks ago in this column I predicted that we would soon see gauntlets thrown down in response to the AOL/Goodmail announcement of its certified e-mail program. This week the gloves started flying as both the Electronic Frontier Foundation and political action group Move.org launched PR salvos against the plan.
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