• Building Your List Vs. Building Your Brand
    Last week I wrote about "List Building Basics," things you can do to grow your list organically. These are ways to build a high- quality list, but not necessarily the largest list.
  • Incorporating Web Analytics Into E-mail Marketing
    Marketers know that the ability to harness customer data across platforms enables them to create more meaningful messaging. But the enormity of the task leaves many at a loss of where to begin.
  • AOL Controversy Kicks Into High Gear
    A few weeks ago in this column I predicted that we would soon see gauntlets thrown down in response to the AOL/Goodmail announcement of its certified e-mail program. This week the gloves started flying as both the Electronic Frontier Foundation and political action group Move.org launched PR salvos against the plan.
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