Is John Marshall of ClickTracks Analytics guilty of heresy? At the recent INBOX 2006 e-mail conference in San Jose, Calif., he posited the radical idea that interactive marketers are too focused on ROI. Despite the fact that I was there to moderate another panel on e-mail reporting and analytics, I had to agree.

I had some interesting discussions with Chris Baggot and Chip House of ExactTarget the other day, and they forwarded me an article on "Enterprise E-mail Control & Compliance." It spurred thoughts and validated some ideas about how people are applying governance to e-mail across their organization....